| Record ID | marc_columbia/Columbia-extract-20221130-029.mrc:120047178:4422 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-029.mrc:120047178:4422?format=raw |
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001 14401997
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008 140107s2013 maua o 001 0 eng d
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049 $aZCUA
245 00 $aHBR's 10 must reads on strategic marketing.
246 3 $aHBR's ten must reads on strategic marketing
246 3 $aHarvard business review's 10 must reads on strategic marketing
264 1 $aBoston, Massachusetts :$bHarvard Business Review Press,$c[2013]
264 4 $c©2013
300 $a1 online resource (v, 206 pages) :$billustrations.
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aHBR's 10 must reads series
500 $aIncludes index.
505 0 $aRethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.
588 0 $aPrint version record.
520 $aIncrease your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.
546 $aEnglish.
610 27 $aEllipses-Marketing$2gnd
650 0 $aMarketing$xManagement.
650 0 $aStrategic planning.
650 7 $aBUSINESS & ECONOMICS$xIndustrial Management.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement Science.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xOrganizational Behavior.$2bisacsh
650 7 $aMarketing$xManagement.$2cct
650 7 $aStrategic planning.$2cct
650 7 $aMarketing.$2eclas
650 7 $aGestion d'entreprises.$2eclas
650 7 $aPlanification stratégique.$2eclas
650 7 $aService à la clientèle.$2eclas
650 7 $aCommunication.$2eclas
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
650 7 $aStrategic planning.$2fast$0(OCoLC)fst01134371
650 7 $aManagement$2gnd
650 7 $aStrategische Planung$2gnd
650 7 $aStrategisches Management$2gnd
650 02 $aStrategic Planning.
650 02 $aMarketing$xorganization & administration.
655 4 $aElectronic books.
710 2 $aHarvard Business Review Press.
730 0 $aHarvard business review.
776 08 $iPrint version:$tHBR's 10 must reads on strategic marketing$z9781422189887$w(DLC) 2012037855$w(OCoLC)807028973
830 0 $aHBR's 10 must reads (Series)
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio14401997$zAll EBSCO eBooks
852 8 $blweb$hEBOOKS