MARC Record from marc_columbia

LEADER: 04741cam a2200409 i 4500
001 14240823
005 20190815083246.0
008 190212s2019 nyua b 001 0 eng
010 $a 2018038232
024 $a99981379261
035 $a(OCoLC)on1088599449
040 $aDLC$beng$erda$cDLC$dOCLCO$dOCLCF$dCMI$dDGU
020 $a9780735210936$q(hardback)
020 $a0735210934
035 $a(OCoLC)1088599449
042 $apcc
050 00 $aP120.I6$bM28 2019
082 00 $a302.23/1$223
084 $aSOC022000$aBUS007000$aLAN009000$2bisacsh
100 1 $aMcCulloch, Gretchen,$eauthor.
245 10 $aBecause internet :$bunderstanding the new rules of language /$cGretchen McCulloch.
264 1 $aNew York, NY :$bRiverhead Books,$c2019.
300 $a326 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 278-316) and index.
505 0 $aInformal writing -- Language and society -- Internet people -- Typographical tone of voice -- Emoji and other internet gestures - How conversations change -- Memes and internet culture.
520 $a"A linguistically informed look at how our digital world is transforming the English language. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time. Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread. Because Internet is essential reading for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are"--$cProvided by publisher.
520 $a"A linguistically informed look at how our digital world is transforming the English language. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. The programmers behind our apps and platforms decide how our conversations are structured, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can language evolve in real time. Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how the year you first accessed the internet determines how you talk online; how ~sparkly tildes~ became widely recognized as sarcasm punctuation; whether emoji are replacing words; and why internet dialects like doge, lolspeak, and snek are linguistically significant. Because Internet is essential reading for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are"--$cProvided by publisher.
650 0 $aLanguage and the Internet.
650 7 $aSOCIAL SCIENCE / Popular Culture.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Business Communication / General.$2bisacsh
650 7 $aLANGUAGE ARTS & DISCIPLINES / Linguistics / General.$2bisacsh
650 7 $aLanguage and the Internet.$2fast$0(OCoLC)fst01741516
776 08 $iOnline version:$aMcCulloch, Gretchen, author.$tBecause internet$dNew York, NY : Riverhead Books, 2019$z9780735210950$w(DLC) 2019009439
852 00 $bglx$hP120.I6$iM28 2019