MARC Record from marc_columbia

LEADER: 04910cam a2200649 i 4500
001 14750937
005 20210607151141.0
006 m o d
007 cr cnu---unuuu
008 190122t20192019enk ob 001 0 eng
010 $a 2019002620
035 $a(OCoLC)on1083675797
035 $a(NNC)14750937
040 $aDLC$beng$erda$epn$cDLC$dOCLCO$dOCLCF$dTYFRS$dYDX$dN$T$dTYFRS$dEBLCP$dUKAHL$dYDX$dOCLCQ
019 $a1099434595
020 $a9780429487002$q(electronic book)
020 $a0429487002$q(electronic book)
020 $a9780429944659$q(electronic book)
020 $a0429944659$q(electronic book)
020 $a9780429944666$q(electronic book)
020 $a0429944667$q(electronic book)
020 $a9781315761831$q(electronic book)
020 $a1315761831$q(electronic book)
020 $a9780429944673$q(electronic book)
020 $a0429944675$q(electronic book)
020 $z9780815352761$q(hardcover$qalkaline paper)
035 $a(OCoLC)1083675797$z(OCoLC)1099434595
037 $a9780429487002$bTaylor & Francis
042 $apcc
050 14 $aZ285.6$b.B38 2019
072 7 $aSOC$x052000$2bisacsh
072 7 $aJFD$2bicssc
082 00 $a070.5/2$223
049 $aZCUA
100 1 $aBaverstock, Alison,$eauthor.
245 10 $aHow to market books /$cAlison Baverstock and Susannah Bowen.
250 $aSixth edition.
264 1 $aAbingdon, Oxon ;$aNew York, NY :$bRoutledge,$c2019.
264 4 $c©2019
300 $a1 online resource
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aMarketing and marketing in publishing -- What's for sale? -- Market research and other sources of marketing information -- The role of marketing within the business of publishing -- Reaching the market: how best to approach your customers -- How to write a marketing plan -- Selling -- Direct marketing -- Digital marketing -- Publicity and PR -- Working with authors and other vital partnerships -- Organising events, presentations and other opportunities to share content -- Techniques for writing effective copy -- The layout and design of marketing materials -- Approaching specific interest markets.
520 $aOver five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book. With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book's approach is logical and calming; beginning with marketing theory and moving into how this works in practice. Readers benefit from a blend of practical advice on how to organise and deliver marketing plans - and an objectivity which supports their future management of issues not yet on the horizon. Thoroughly updated, this 6th edition maintains the book's popular, accessible and supportive style, and now offers: A fully international perspective for today's global industry New case studies to illustrate changing industry issues and application Completely updated coverage of digital and social marketing and GDPR Topical updates, more case studies and tips on getting work in publishing on a companion website Detailed coverage of individual market segments, bringing relevance to every area of publishing
545 0 $aAlison Baverstock is Associate Professor of Publishing at Kingston University where she jointly established publishing education, and Kingston's MA Publishing. She has researched and written widely about the creative economy and is a regular media commentator. In 2007 she received the prestigious Pandora Award for Services to Publishing. Susannah Bowen is Head of Marketing (Higher Education) at Cengage Australia and Hon. Fellow, University of Melbourne. She has worked in publishing since 1996 in Australia and Europe. With a foreword by David Shelley, CEO of Hachette UK
588 0 $aOnline resource; title from digital title page (viewed on June 10, 2019).
650 0 $aBooks$xMarketing.
650 0 $aBooks$xInternet marketing.
650 7 $aSOCIAL SCIENCE$xMedia Studies.$2bisacsh
650 7 $aBooks$xMarketing.$2fast$0(OCoLC)fst00836426
655 4 $aElectronic books.
700 1 $aBowen, Susannah,$eauthor.
776 08 $iPrint version:$aBaverstock, Alison.$tHow to market books.$bSixth edition.$dLondon ; New York : Routledge, 2019$z9780815352761$w(DLC) 2018060724
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio14750937$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS