MARC Record from marc_columbia

LEADER: 03996cam a2200673 i 4500
001 14760246
005 20210607121336.0
006 m o d
007 cr |||||||||||
008 190815t20202020enk ob 001 0 eng
010 $a 2019035952
035 $a(OCoLC)on1112796390
035 $a(NNC)14760246
040 $aDLC$beng$erda$epn$cDLC$dOCLCO$dOCLCF$dTYFRS$dYDX$dN$T$dEBLCP$dUKMGB$dOCLCQ
015 $aGBB9H4953$2bnb
016 7 $a019584620$2Uk
019 $a1130028133$a1130243659$a1136694632
020 $a1351174622$q(electronic book)
020 $a9781351174602$q(electronic book)
020 $a1351174606$q(electronic book)
020 $a9781351174626$q(electronic bk.)
020 $a9781351174619$q(electronic book$qelectronic book)
020 $a1351174614$q(electronic book$qelectronic book)
020 $a9781351174596$q(electronic book$qMobipocket)
020 $a1351174592$q(electronic book$qMobipocket)
020 $a9780203130865$q(electronic book)
020 $a0203130863$q(electronic book)
020 $z9780815386834$q(hardcover)
020 $z9780815386841$q(paperback)
020 $z0815386842
024 8 $a10.4324/9781351174626$2doi
035 $a(OCoLC)1112796390$z(OCoLC)1130028133$z(OCoLC)1130243659$z(OCoLC)1136694632
037 $a9781351174626$bTaylor & Francis
042 $apcc
050 4 $aTT503.5$b.B73 2020
072 7 $aSOC$x052000$2bisacsh
072 7 $aKNTJ$2bicssc
082 00 $a808.06/674692$223
049 $aZCUA
100 1 $aBradford, Julie,$eauthor.
245 10 $aFashion journalism /$cJulie Bradford.
250 $aSecond edition.
264 1 $aAbingdon, Oxon ;$aNew York, NY :$bRoutledge,$c2020.
264 4 $c©2020
300 $a1 online resource (vi, 327 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bn$2rdamedia
338 $aonline resource$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
520 $a"This comprehensively revised and updated second edition of Fashion Journalism examines the vast changes within the industry and asks what they mean for the status, practices, and values of journalism worldwide. Digital and social media have transformed how journalism is funded, how it is produced, and how we consume it. They have also led to greater competition for our attention in the sphere of fashion, already fiercely contested. Fashion Journalism gives first-hand guidance on how to report on fashion effectively and responsibly, wherever and however you work. It covers everything from ideas generation to writing news and features, video production, podcasting, and styling, including advice on how to stay legally and ethically safe while doing so. Unusually, the book takes in all types of fashion content - from journalism to branded content, and from individual content creation to editorial for fashion brands. It explores their common practices and priorities, while examining journalists' claim to special status compared to other content producers. Including interviews with journalists, editors, bloggers, filmmakers, PRs, and brand content producers from the UK, the US, China, and the Middle East, this text offers everything a student or trainee needs to know to excel in fashion journalism"--$cProvided by publisher.
545 0 $aJulie Bradford is programme leader for BA Fashion Communication at Northumbria University and a former journalist.
588 0 $aOnline resource; title from digital title page (viewed on January 22, 2020).
650 0 $aFashion writing.
650 7 $aSOCIAL SCIENCE$xMedia Studies.$2bisacsh
650 7 $aFashion writing.$2fast$0(OCoLC)fst00921659
655 4 $aElectronic books.
776 08 $iPrint version:$aBradford, Julie.$tFashion journalism.$bSecond edition.$dLondon : New York, NY : Routledge, 2020$z9780815386834$w(DLC) 2019035951
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio14760246$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS