MARC Record from marc_columbia

LEADER: 04399cam a2200745 i 4500
001 14761150
005 20220604234705.0
006 m o d
007 cr |||||||||||
008 190722t20202020enk ob 001 0 eng
010 $a 2019031778
035 $a(OCoLC)on1120906903
035 $a(NNC)14761150
040 $aDLC$beng$erda$cDLC$dTYFRS$dOCLCF$dYDX$dN$T$dUKAHL$dDLC$dOCLCO$dOCL$dOCLCO
019 $a1132350540
020 $a9780429507953$q(ebook)
020 $a042950795X
020 $z9781138579552$q(hardback)
020 $a0429018878$q(electronic bk. : EPUB)
020 $a9780429018886$q(electronic bk. : PDF)
020 $a0429018886$q(electronic bk. : PDF)
020 $a9780429018862$q(electronic bk. : Mobipocket)
020 $a042901886X$q(electronic bk. : Mobipocket)
020 $a9780429018879$q(electronic bk.)
035 $a(OCoLC)1120906903$z(OCoLC)1132350540
037 $a9780429507953$bTaylor & Francis
042 $apcc
050 00 $aML3178.P4
072 7 $aREL$x055020$2bisacsh
072 7 $aMUS$x015000$2bisacsh
072 7 $aREL$x108000$2bisacsh
072 7 $aHRA$2bicssc
082 00 $a781.71/994$223
049 $aZCUA
100 1 $aWagner, Thomas,$d1980-$eauthor.
245 10 $aMusic, branding, and consumer culture in church :$bHillsong in focus /$cTom Wagner.
264 1 $aLondon ;$aNew York :$bRoutledge, Taylor & Francis Group,$c2020.
300 $a1 online resource.
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aRoutledge studies in religion
520 $a"Starting as a single congregation in Australia, Hillsong Church now has campuses worldwide, releases worship music that sells millions of albums and its ministers regularly appear in mainstream media. So, how has a single church gained such international prominence? This book offers an ethnographic exploration of the ways in which music and marketing have been utilised in the pursuit and production of spiritual experience for members of Hillsong Church. An experience that has proven to be incredibly popular. The main theme of this book is that marketing, specifically branding, is not just a way to "sell" religion, but rather an integral part of spiritual experience in consumer society. Focussing on the London Hillsong church as a case study, the use of its own music in tandem with strong branding is shown to be a co- and re-productive method of organizing, patterning, and communicating information. The church provides the branded material and cultural context in which participants' sacred experience of self unfolds. However, this requires participants to "do the work" to properly understand, and ultimately embody, the values associated with the brand. This book raises important questions about the role of branding and music in forming modern scared identities. As such, it will be of great interest to scholars of Religious Studies, Ethnomusicology and Media Studies"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
588 $aDescription based on print version record.
610 20 $aHillsong Church.
610 20 $aHillsong Church London (London, England)
610 27 $aHillsong Church London (London, England)$2fast$0(OCoLC)fst01998553
650 0 $aChurch music$xPentecostal churches.
650 0 $aContemporary Christian music$xHistory and criticism.
650 0 $aBranding (Marketing)
650 6 $aMusique d'église$xÉglises pentecôtistes.
650 6 $aMusique populaire chrétienne$xHistoire et critique.
650 6 $aStratégie de marque.
650 7 $abranding.$2aat
650 7 $aMUSIC / Ethnomusicology$2bisacsh
650 7 $aChurch music$xPentecostal churches.$2fast$0(OCoLC)fst02022662
650 7 $aBranding (Marketing)$2fast$0(OCoLC)fst01743755
650 7 $aContemporary Christian music.$2fast$0(OCoLC)fst00876620
655 4 $aElectronic books.
655 7 $aCriticism, interpretation, etc.$2fast$0(OCoLC)fst01411635
776 08 $iPrint version:$aWagner, Thomas, 1980-$tMusic, branding, and consumer culture in church$dNew York : Routledge, 2020.$z9781138579552$w(DLC) 2019031777
830 0 $aRoutledge studies in religion.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio14761150$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS