MARC Record from marc_columbia

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001 14761855
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006 m o d
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008 191031r20141994nyua ob 001 0 eng d
035 $a(OCoLC)1126573729
035 $a(OCoLC)on1126573729
035 $a(NNC)14761855
040 $aYDX$beng$epn$cYDX$dTYFRS$dYDX$dOCLCF$dOCLCQ
020 $a9781315807386$q(electronic bk.)
020 $a1315807386$q(electronic bk.)
020 $a9781317783381$q(electronic bk. ;$qPDF)
020 $a1317783387$q(electronic bk. ;$qPDF)
020 $a9781317783374$q(electronic bk. ;$qEPUB)
020 $a1317783379$q(electronic bk. ;$qEPUB)
020 $z9781138876156
020 $z1138876151
020 $z9780805807561
020 $z080580756X
037 $a9781315807386$bTaylor & Francis
050 4 $aHF5822
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072 7 $aPSY$x000000$2bisacsh
072 7 $aJMH$2bicssc
082 04 $a659.1019$223
049 $aZCUA
245 00 $aAttention, attitude, and affect in response to advertising /$cedited by Eddie M. Clark, Timothy C. Brock, David W. Stewart.
264 1 $aNew York :$bPsychology Press,$c2014.
300 $a1 online resource
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
520 $aLinked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the creative product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as an epiphenomenon, and meta-analysis of comparative advertising research; and new applications of consumer psychology to other fields such as examining health behavior as consumer behavior, affect and political advertising, and the relationship between advertising and eating disorders. This volume is the result of the Sixth Annual Advertising and Consumer Behavior Conference, which was designed to bring together researchers and practitioners from both psychology and advertising. Chapter contributions are made by professionals in advertising and marketing, professors in psychology and marketing departments, and psychologists who consult for advertising and marketing organizations. Thus, the chapters represent a microcosm of the type of interaction that has characterized the interface of psychology and advertising for more than a hundred years.
545 0 $aEddie M. Clark, PhD is a Professor of Psychology at Saint Louis University (SLU). His research examines close relationships (infidelity, relationship maintenance, love) and health (health attitudes and behaviors, culturally appropriate health communication, the relationship between religiosity and health). He has authored or co-authored over 70 articles and book chapters. He serves on the editorial boards of the Journal of Social Psychology, Journal of Social and Personal Relationships, and as an associate editor of PsycCRITIQUES-APA Review of Books. Timothy C. Brock has published articles and book chapters on a wide variety of topics in the psychology of persuasion, including effects of salesperson-consumer similarity on purchasing behavior; the role of cognitive responses in determining acceptance of persuasive messages; processing of unintelligible persuasive messages; and the effect of cognitive tuning on attitude change persistence. He has authored, coauthored, and edited nine books, most on attitudes and persuasion. Dr. Brock is currently Professor of psychology at Ohio State University. David W. Stewart holds the President's Chair in Marketing and Law at Loyola Marymount University, USA. He is a former editor of the Journal of Marketing and the Journal of the Academy of Marketing Science and is the current editor of the Journal of Public Policy and Marketing. He is a co-founder and current chair of MASB and has consulted for a wide array of corporations, government agencies, and not-for-profit organizations.
650 0 $aAdvertising$xPsychological aspects.
650 7 $aBUSINESS & ECONOMICS$xConsumer Behavior.$2bisacsh
650 7 $aPSYCHOLOGY$xGeneral.$2bisacsh
650 7 $aAdvertising$xPsychological aspects.$2fast$0(OCoLC)fst00797734
655 4 $aElectronic books.
700 1 $aClark, Eddie M.,$eeditor.
700 1 $aBrock, Timothy C.,$d1935-$eeditor.
700 1 $aStewart, David W.,$eeditor.
776 08 $iPrint version:$z9781138876156$z1138876151$w(OCoLC)1013791951
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio14761855$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS