MARC Record from marc_columbia

LEADER: 03793cam a2200613 i 4500
001 14762213
005 20220403002030.0
006 m o d
007 cr cnu---unuuu
008 191120s2013 enk ob 001 0 eng d
035 $a(OCoLC)on1128094394
035 $a(NNC)14762213
040 $aTYFRS$beng$erda$epn$cTYFRS$dTYFRS$dOCLCQ$dOCLCO$dK6U$dOCLCO
020 $a9780080468570$q(electronic bk.)
020 $a0080468578$q(electronic bk.)
020 $a9781136362514$q(electronic bk. ;$qEPUB)
020 $a1136362517$q(electronic bk. ;$qEPUB)
020 $a9781136362521$q(electronic bk. ;$qPDF)
020 $a1136362525$q(electronic bk. ;$qPDF)
020 $a9781136362477$q(electronic bk. ;$qMobipocket)
020 $a1136362479$q(electronic bk. ;$qMobipocket)
035 $a(OCoLC)1128094394
037 $a9780080468570$bTaylor & Francis
050 4 $aHF5415.13
072 7 $aBUS$x000000$2bisacsh
072 7 $aBUS$x043000$2bisacsh
072 7 $aKJMV7$2bicssc
082 04 $a658.802$223
049 $aZCUA
100 1 $aWilson, R. M. S.$q(Richard Malcolm Sano),$eauthor.
245 10 $aStrategic marketing management :$bplanning, implementation and control /$cRichard M.S. Wilson and Colin Gilligan.
250 $aThird edition.
264 1 $aLondon :$bRoutledge,$c2013.
300 $a1 online resource (xii, 867 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references (pages 813-851) and index.
520 $aThis third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.
588 0 $aPrint version record.
650 0 $aMarketing$xManagement.
650 0 $aStrategic planning.
650 6 $aMarketing$xGestion.
650 6 $aPlanification stratégique.
650 7 $aBUSINESS & ECONOMICS$xGeneral.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xMarketing$xGeneral.$2bisacsh
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
650 7 $aStrategic planning.$2fast$0(OCoLC)fst01134371
655 0 $aElectronic books.
655 4 $aElectronic books.
700 1 $aGilligan, Colin,$eauthor.
776 08 $iPrint version:$aWilson, R.M.S. (Richard Malcolm Sano).$tStrategic marketing management.$bThird edition.$dLondon : Routledge, 2013$w(OCoLC)892505724
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio14762213$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS