MARC Record from marc_columbia

LEADER: 06145cam a2200769 i 4500
001 14762880
005 20220709231459.0
006 m o d
007 cr cnu---unuuu
008 191227t20202020nyua ob 001 0 eng d
035 $a(OCoLC)on1133279116
035 $a(NNC)14762880
040 $aYDX$beng$erda$epn$cYDX$dTYFRS$dEBLCP$dOCLCF$dOCLCQ$dYDXIT$dZCU$dUKAHL$dOCLCQ$dOCLCO$dOCLCQ$dSFB$dOCLCO
019 $a1134074730
020 $a9781000029390$q(electronic book)
020 $a1000029395$q(electronic book)
020 $a9780367810276$q(electronic book)
020 $a0367810271$q(electronic book)
020 $a9781000029499$q(electronic book ;$qEPUB)
020 $a1000029492$q(electronic book ;$qEPUB)
020 $a9781000029437$q(electronic book ;$qMobipocket)
020 $a1000029433$q(electronic book ;$qMobipocket)
020 $z9780367408893
020 $z0367408899
035 $a(OCoLC)1133279116$z(OCoLC)1134074730
037 $a9780367810276$bTaylor & Francis
043 $aa-ii---
050 4 $aHC440.C6$bK38 2020
072 7 $aBUS$x063000$2bisacsh
072 7 $aBUS$x043000$2bisacsh
072 7 $aBUS$x043060$2bisacsh
072 7 $aKJC$2bicssc
082 04 $a658.8/34208350954$223
049 $aZCUA
100 1 $aKaur, Harleen$c(Professor of management),$eauthor.
245 10 $aAdolescents, family and consumer behaviour :$ba behavioural study of adolescents in Indian urban families /$cDr Harleen Kaur and Dr Chandan Deep Singh.
264 1 $aNew York, NY :$bRoutledge,$c2020.
264 4 $c©2020
300 $a1 online resource (ix, 190 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aRoutledge focus on business and management
504 $aIncludes bibliographical references and index.
520 $aBuying decision making is a complicated process, in which a consumer's decision is under the influence of others. The buyer's decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents' influence in family's buying decision making should be investigated. In comparison to Western society, Indian society is quite different when compared in terms of family composition and structure, behavior, values and norms which impact adolescents' buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer socialization agents for adolescents, examining socio-economic factors that influence adolescents' buying decision making in Indian urban families. It aims to discover the influence tactics that adolescents employ and to qualitatively analyse how marketers in turn influence adolescents. It addresses the topics with regard to strategic management and marketing and will be of interest to researchers, academics, practitioners, and students in the fields of management, entrepreneurship, small business management, and human resource management.
545 0 $aDr Harleen Kaur has served as Assistant Professor of Management at Asra Institute of Advanced Studies, Bhawanigarh, Punjab, India since 2013. She completed her PhD in 2019 at Punjabi University, Patiala. She finished her MBA in HR at RIMT, Mandi Gobindgarh in 2011. She has published around 15 papers in various international journals and conference proceedings. She has published around 16 books. Previously, she served as HR (Executive) at International Farm Fresh Products (India), Ltd, Channo (Bhawanigarh), Punjab, India from 2011 to 2013. Her main research areas are HR, marketing, adolescents' and family buying decision making. She has worked on software, PSAW, MS-Excel (for AHP, TOPSIS, VIKOR) and MS-office. Dr Chandan Deep Singh has been serving as an assistant professor in the Department of Mechanical Engineering at Punjabi University, Patiala, Punjab, India since 2011. He completed his PhD in November 2016 at the same institution. His Master's of technology in manufacturing systems engineering is from the Sant Longowal Institute of Engineering and Technology in Longowal, Sangrur, Punjab, India, completed in 2011. He was awarded his Bachelor's of technology in mechanical engineering in 2009 from Giani Zail Singh College of Engineering and Technology in Bathinda, Punjab, India. He has published around 53 books and guided 55 students in their Master's of technology thesis. He has published around 100 papers in various international journals and conference proceedings. Presently, eight students are working under him for their PhD, and one for his Master's of technology. His main research areas are CAD/CAM, production and industrial engineering, and die-casting. He has worked on software, namely CATIA, ProE, Solid Works, PSAW, MS-Excel (for AHP, TOPSIS, VIKOR), AMOS (in PSAW for SEM), and MATLAB.
588 0 $aOnline resource; title from digital title page (viewed on April 22, 2020).
650 0 $aYoung consumers$zIndia.
650 0 $aTeenage consumers$zIndia.
650 0 $aFamilies$zIndia$xDecision making.
650 6 $aJeunes consommateurs$zInde.
650 6 $aAdolescents consommateurs$zInde.
650 6 $aFamilles$zInde$xPrise de décision.
650 7 $aBUSINESS & ECONOMICS$xStrategic Planning.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xMarketing$xGeneral.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xMarketing$xResearch.$2bisacsh
650 7 $aFamilies$xDecision making.$2fast$0(OCoLC)fst01728868
650 7 $aTeenage consumers.$2fast$0(OCoLC)fst01145401
650 7 $aYoung consumers.$2fast$0(OCoLC)fst01183255
651 7 $aIndia.$2fast$0(OCoLC)fst01210276
655 0 $aElectronic books.
655 4 $aElectronic books.
700 1 $aSingh, Chandan Deep,$eauthor.
776 08 $iPrint version:$z0367408899$z9780367408893$w(OCoLC)1123185718
830 0 $aRoutledge focus on business and management.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio14762880$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS