MARC Record from marc_columbia

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001 14763706
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008 160526s2016 enk o 001 0 eng d
035 $a(OCoLC)ocn950613611
035 $a(NNC)14763706
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015 $aGBB746947$2bnb
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019 $a951222755$a960471442
020 $a9781136026898$q(electronic bk.)
020 $a1136026894$q(electronic bk.)
020 $a0240802349
020 $a9780240802343
020 $z9780240802343
035 $a(OCoLC)950613611$z(OCoLC)951222755$z(OCoLC)960471442
037 $aCL0500000792$bSafari Books Online
050 4 $aPN1991.55$b.N67 2016
072 7 $aPER$x009000$2bisacsh
082 04 $a791.440236$223
049 $aZCUA
100 1 $aNorberg, Eric G.,$eauthor.
245 10 $aRadio programming :$btactics and strategy /$cEric G. Norberg.
264 1 $aLondon :$bRoutledge, Taylor & Francis Group,$c2016.
300 $a1 online resource
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aBroadcasting & cable series
500 $aIncludes index.
588 0 $aOnline resource; title from PDF title page (EBSCO, viewed June 13, 2016).
505 0 $aCover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Preface; Chapter 1-The Basic Principles of Radio Programming; The Station versus the Programs; The Importance of Consistency; FM versus AM; The Importance of Unconventional Strategy; Chapter 2-Structuring Your Station and Creating Identity; The Role of Structure; The Role of Formatting; The Problem with Sports; Quarterbacking Your Team; Chapter 3-Positioning Your Station against the Competition; Hearing Your Station the Way Listeners Do; Consistency Beats Inconsistency; The Role of Research; Designing Your Own Study
505 8 $aChapter 4-Leading an AirstaffWorking with Creative People; Pay and Unionization; The On-Air Program Director; Who Critiques Your On-Air Work?; Critiquing Your Staff; Choosing a New On-Air Person; Developing Air Talent; Chapter 5-Music as a Programming Weapon; Using Music Strategically; Identifying Listener Preferences; Using Noncurrent Music Strategically; Building a Playlist of Noncurrents; Sidestepping a Noncurrent Trap; Categorizing and Creating a Sequence; Determining the Length of a Current-Music Playlist; Chapter 6-News as a Programming Weapon
505 8 $aThe Number One Audience Expectation of Radio NewsThe Composition of an Aggressive Newscast; Freshening Old Stories and Finding New Stories; Sources of News; The Strategic Advantage of a Small News Staff; Promoting Your Station as a News Source; Public Affairs Programming; When News Is All the Station Offers; Chapter 7-Promoting Your Station; The Purposes of Promotion; On-Air Contests; What Promotions Must Accomplish; Outside Advertising; Chapter 8-Grading Your Programming Performance: What You Need to Know about Ratings; Analyzing Ratings; Understanding the Limitations of Ratings Data
505 8 $aDrawing Constructive Conclusions from RatingsResponding to Real Changes in Your Ratings; Chapter 9-Working with Your General Manager; Your Boss, the General Manager; The Psychology of the Individual; Building Mutual Trust; Chapter 10-Working with Sales; The Sales Connection; The Value of Being in the Loop; The Ad Standards of Successful Stations; Making Yourself Invaluable to Sales; Chapter 11-Working with Engineering; Being Involved in How Your Station Sounds; Maximizing Audio Processing; Quick Fixes That You Can Do; Chapter 12-The FCC and You; The Importance of Taking FCC Rules Seriously
505 8 $aImportant FCC RulesChapter 13-Attaining Your Career Goals; Identifying Long-Range Personal Goals; Mandatory: A Savings Plan; Planning for the Future; Index
520 $aA practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers. Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.
650 0 $aRadio programs$xPlanning.
650 6 $aÉmissions radiophoniques$xPlanification.
650 7 $aPERFORMING ARTS$xReference.$2bisacsh
650 7 $aRadio programs$xPlanning.$2fast$0(OCoLC)fst01087519
655 0 $aElectronic books.
655 4 $aElectronic books.
776 08 $iPrint version:$aNorberg, Eric.$tRadio Programming: Tactics and Strategy.$dAbingdon : Taylor and Francis, ©1996$z9780240802343
830 0 $aBroadcasting & cable series.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio14763706$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS