MARC Record from marc_columbia

LEADER: 04353cam a22006493i 4500
001 14763717
005 20220703233410.0
006 m o d
007 cr |n|||||||||
008 160526s2015 nyu ob 001 0 eng d
035 $a(OCoLC)ocn950689728
035 $a(NNC)14763717
040 $aYDXCP$beng$epn$cYDXCP$dOCLCO$dN$T$dEBLCP$dOCLCO$dN$T$dOCLCF$dYDX$dTYFRS$dOCLCQ$dK6U$dOCLCO
019 $a950459697$a951101588$a957679753$a992926092
020 $a9781317336976$q(electronic bk.)
020 $a1317336976$q(electronic bk.)
020 $a9781315660400$q(electronic bk.)
020 $a1315660407$q(electronic bk.)
020 $z9780415775793$q(hardback)
020 $z0415775795$q(hardback)
020 $z9780415775809$q(paperback)
020 $z0415775809$q(paperback)
035 $a(OCoLC)950689728$z(OCoLC)950459697$z(OCoLC)951101588$z(OCoLC)957679753$z(OCoLC)992926092
050 4 $aHE9762
072 7 $aTRA$x006020$2bisacsh
082 04 $a387.7402854678
084 $aBUS000000$aBUS069020$aBUS090000$2bisacsh
049 $aZCUA
100 1 $aHanke, Michael,$d1963-
245 10 $aAirline ecommerce /$cMichael Hanke.
250 $a1 edition.
264 1 $aNew York :$bRoutledge,$c2015.
300 $a1 online resource
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $a1. Introduction to e-commerce in the airline industry -- 2. Airline digital properties and features -- 3. Airline e-marketing -- 4. Airline e-sales and distribution -- 5. Airline web customer service -- 6. The airline e-commerce organization -- 7. Airline e-commerce strategy.
520 $a"Since the first few airline tickets were sold online in December 1995, global online travel has grown to generate half a trillion dollars in annual revenue. This development has brought significant changes to airline businesses, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling, but also as a platform to offer unique services and capabilities that have no counterpart in the physical world. This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline's ongoing digital transformation: - E-Products - E-marketing - E-Sales and Distribution - Web Customer Service - E-Commerce Organizations - E-Commerce Strategy Modern day technology such as mobile desktops, social media, wearable computing and virtual applications are some of the major platforms used by airlines to advertise and sell their products to consumers. With a wide range of references and examples of leading companies from the airline industry and beyond, this book explores the various organizational structures to manage e-commerce. Written by an airline e-commerce expert, Dr. Hanke provides unprecedented 'behind-the-scenes' details of how airline e-commerce works. This book is a crucial companion for both students and practitioners alike who aim to excel in this area, as well as those who are interested in sales, marketing, customer service, and strategy"--$cProvided by publisher.
650 0 $aAirlines$xRates.
650 0 $aAirlines$xCustomer services.
650 0 $aAeronautics, Commercial$xPassenger traffic.
650 0 $aElectronic commerce.
650 6 $aCompagnies de transport aérien$xTarifs.
650 6 $aCompagnies de transport aérien$xService à la clientèle.
650 6 $aTransports aériens$xVoyageurs.
650 6 $aCommerce électronique.
650 7 $aTRANSPORTATION$xShips & Shipbuilding$xPictorial.$2bisacsh
650 7 $aAeronautics, Commercial$xPassenger traffic.$2fast$0(OCoLC)fst00798512
650 7 $aAirlines$xCustomer services.$2fast$0(OCoLC)fst00802962
650 7 $aAirlines$xRates.$2fast$0(OCoLC)fst00803015
650 7 $aElectronic commerce.$2fast$0(OCoLC)fst00906906
655 0 $aElectronic books.
655 4 $aElectronic books.
776 08 $iPrint version:$aHanke, Michael, 1963-$tAirline ecommerce.$b1 edition.$dNew York : Routledge, 2015$z9780415775793$z0415775795$w(DLC) 2015023564$w(OCoLC)913116935
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio14763717$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS