MARC Record from marc_columbia

LEADER: 02251cam a2200481Ma 4500
001 14767560
005 20210607121940.0
006 m o d
007 cr cn|||||||||
008 150202r20152012enka ob 001 0 eng d
035 $a(OCoLC)ocn958107498
035 $a(NNC)14767560
040 $aTYFRS$beng$epn$cTYFRS$dOCLCO$dYDXCP$dOCLCF$dOCLCQ$dLEAUB$dOCLCQ
019 $a946162805
020 $a9781315702520$q(e-book ;$qPDF)
020 $a1315702525
035 $a(OCoLC)958107498$z(OCoLC)946162805
050 4 $aHQ2042$b.K34 2015
082 14 $a306$bK123
049 $aZCUA
100 1 $aKahle, Lynn R.
245 10 $aMarketplace lifestyles in an age of social media :$btheory and methods /$cLynn R. Kahle and Pierre Valette-Florence.
260 $aLondon ;$aNew York :$bRoutledge,$c2015.
300 $a1 online resource (xviii, 307 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
500 $aOriginally published 2012 by M.E. Sharpe.
504 $aIncludes bibliographical references and index.
505 0 $a1. Origins and definitions -- 2. Methodological approaches centered on values -- 3. Traditional approaches focusing on attitudes and activities -- 4. French approaches -- 5. The analysis of products, goods, and services purchased by the consumer -- 6. Fields of application of lifestyles -- 7. Problems and critiques raised by studies of lifestyles -- 8. New methodological and conceptual proposals -- 9. Social media and a theory and method for future research -- 10. General conclusions.
650 0 $aLifestyles$xPsychological aspects.
650 0 $aImagery (Psychology)
650 0 $aInternet marketing.
650 0 $aSocial media.
650 7 $aImagery (Psychology)$2fast$0(OCoLC)fst00967541
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
650 7 $aLifestyles$xPsychological aspects.$2fast$0(OCoLC)fst00998425
650 7 $aSocial media.$2fast$0(OCoLC)fst01741098
655 4 $aElectronic books.
700 1 $aValette-Florence, Pierre.
776 1 $z9780765625618
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio14767560$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS