MARC Record from marc_columbia

LEADER: 02301cam a2200445Ii 4500
001 14579022
005 20200921103530.0
008 190102t20202020maua b 001 0 eng d
024 $a99983484988
035 $a(OCoLC)on1080546030
040 $aYDX$beng$erda$cYDX$dYDXIT
020 $a0357039173$qpaperback
020 $a9780357039175$qpaperback
035 $a(OCoLC)1080546030
050 4 $aHD62.5$b.A46 2020
082 04 $a658.1141$223
100 1 $aAllen, Kathleen R.,$eauthor.
245 10 $aLaunching new ventures :$ban entrepreneurial approach /$cKathleen R. Allen, University of Southern California.
250 $aEighth edition.
264 1 $aBoston, MA :$bCengage,$c[2020]
264 4 $c©2020
300 $axix, 380 pages :$bcolor illustrations ;$c28 cm
336 $atext$btxt$2rdacontent
336 $astill image$bsti$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aPrevious edition: 2012.
504 $aIncludes bibliographical references and index.
520 $aThis text provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The eighth edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs.
650 0 $aBusinesspeople.
650 0 $aEntrepreneurship.
650 0 $aSmall business$xPlanning.
650 0 $aBusiness planning.
650 0 $aNew business enterprises$xManagement.
650 7 $aBusiness planning.$2fast$0(OCoLC)fst00842819
650 7 $aBusinesspeople.$2fast$0(OCoLC)fst00842980
650 7 $aEntrepreneurship.$2fast$0(OCoLC)fst00912787
650 7 $aNew business enterprises$xManagement.$2fast$0(OCoLC)fst01036850
650 7 $aSmall business$xPlanning.$2fast$0(OCoLC)fst01121334
852 00 $boff,bus$hHD62.5$i.A46 2020g