MARC Record from marc_columbia

LEADER: 04786cam a2200661Ia 4500
001 14665939
005 20201022172059.0
006 m o d
007 cr cn|||||||||
008 100115s2007 ne a ob 001 0 eng d
035 $a(OCoLC)ocn499055742
035 $a(NNC)14665939
040 $aOPELS$beng$epn$cOPELS$dOCLCQ$dIDEBK$dOCLCQ$dOCLCF$dUIU$dN$T$dYDXCP$dE7B$dTYFRS$dCOO$dOCLCQ$dCEF$dAU@$dWYU$dUKAHL$dOCLCQ$dYDX
019 $a643512344$a649907659$a664571335$a1058434223$a1065925900
020 $a9780080927596$q(electronic bk.)
020 $a0080927599$q(electronic bk.)
020 $z9780240809571
020 $z0240809572
035 $a(OCoLC)499055742$z(OCoLC)643512344$z(OCoLC)649907659$z(OCoLC)664571335$z(OCoLC)1058434223$z(OCoLC)1065925900
037 $a140502:140640$bElsevier Science & Technology$nhttp://www.sciencedirect.com
050 4 $aTK5105.386$b.R33 2007
072 7 $aCOM$x087000$2bisacsh
072 7 $aCOM$x060150$2bisacsh
072 7 $aCOM$x034000$2bisacsh
072 7 $aCOM$x060130$2bisacsh
082 04 $a006.7$222
084 $a05.70$2bcl
084 $a54.73$2bcl
049 $aZCUA
100 1 $aRayburn, Dan.
245 10 $aStreaming and digital media :$bunderstanding the business and technology /$cDan Rayburn.
260 $aAmsterdam ;$aBurlington, MA :$bFocal Press,$c©2007.
300 $a1 online resource (xx, 244 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aNAB executive technology briefings series
520 $aSteaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications. New In The Book: - Consumer generated content and portals - Distribution of full-length video content - New distribution outlets for delivering content (Sling, TiVO, IPTV) - Addition of Flash streaming technology and Podcasting - Up-to-date market research and data - New industry pricing data * Discover how new video distribution channels & devices are affecting your content business * Learn what you should pay for online video services and what you should expect in return * Understand the differences between the Flash and Windows Media formats * Read real-world ROI case studies of what has worked and what hasn't across b2b and b2c verticals.
505 0 $aIntroduction: The Current State Of The Streaming and Digital Media Industry -- Chapter 1: Why Get Into Streaming and Digital Media? -- Chapter 2: Technology Primer: The Basics of Streaming and Digital Media -- Chapter 3: The Four Keys to a Profitable Streaming or Digital Media Business -- Chapter 4: It's Not Childs Play: Learning From the Pitfalls from the Past Three Years -- Chapter 5: Quality and Content Are King and Queen of the Digital Media Realm -- Chapter 6: Streaming or Digital Media Project Management: How to Implement and Manage a Profitable Business -- Chapter 7: Beyond Streaming Media: What Streaming and Digital Media Means to Other Areas of a Media Business.
504 $aIncludes bibliographical references and index.
588 0 $aPrint version record.
650 0 $aStreaming technology (Telecommunications)
650 0 $aVideo recordings industry.
650 7 $aCOMPUTERS$xDigital Media$xGeneral.$2bisacsh
650 7 $aCOMPUTERS$xWeb$xUser Generated Content.$2bisacsh
650 7 $aCOMPUTERS$xInteractive & Multimedia.$2bisacsh
650 7 $aCOMPUTERS$xWeb$xSite Design.$2bisacsh
650 7 $aStreaming technology (Telecommunications)$2fast$0(OCoLC)fst01134637
650 7 $aVideo recordings industry.$2fast$0(OCoLC)fst01166514
650 17 $aVideo.$2gtt
650 17 $aDigitale systemen.$2gtt
650 17 $aStreaming video.$2gtt
650 17 $aTelecommunicatiesector.$2gtt
655 4 $aElectronic books.
776 08 $iPrint version:$aRayburn, Dan.$tStreaming and digital media.$dAmsterdam ; Burlington, MA : Focal Press, ©2007$z9780240809571$z0240809572$w(DLC) 2007004072$w(OCoLC)83608152
830 0 $aNAB executive technology briefings.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio14665939$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS