MARC Record from marc_columbia

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001 14667952
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008 070627s2008 nyu ob 001 0 eng d
010 $a 2007027037
035 $a(OCoLC)191914467
035 $a(OCoLC)ocn191914467
035 $a(NNC)14667952
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050 4 $aGV742.3$b.B55 2008eb
082 04 $a796.48$222
049 $aZCUA
100 1 $aBillings, Andrew C.
245 10 $aOlympic media :$binside the biggest show on television /$cAndrew C. Billings.
260 $aNew York ;$aLondon :$bRoutledge,$c2008.
300 $a1 online resource (xiv, 184 pages).
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aRoutledge critical studies in sport
504 $aIncludes bibliographical references and index.
588 0 $aPrint version record.
505 0 $aInvestigating the biggest show on television -- Meet the "framers" : the Olympic producers -- Chronicling history : the Olympic sportscasters -- The star-spangled games : nationalism and the Olympic telecasts -- Competing on the same stage : gender and the Olympic telecasts -- Dialogue differences in black and white? : ethnicity and the Olympic telecasts -- What do American Olympic viewers think happened in Torino? : examining media effects -- Looking forward by looking back : reflections on the Olympic telecasts.
520 $aNo sporting event has a wider scope than an Olympic telecast. With this international reach comes great power and potential impact on many societies - a power that many critics claim is being misused. This is the first academic text to explore TV sports media's output from this 'behind the scenes' perspective including the first scholarly interviews with the influential US broadcasters and producers and sports media professionals. This unique text examines how NBC does (or doesn't) construct its coverage with identity issues in mind. Interviews with key media personnel and analysis of the telecast processes before, during and after the Olympics provide the basis for introducing media and cultural studies theory and discussion of sports media in modern society more generally.
610 20 $aNational Broadcasting Company.
610 27 $aNational Broadcasting Company.$2fast$0(OCoLC)fst01731820
650 0 $aTelevision broadcasting of sports$zUnited States.
650 0 $aOlympics.
650 0 $aSports$xSocial aspects.
650 7 $aOlympics.$2fast$0(OCoLC)fst01045581
650 7 $aSports$xSocial aspects.$2fast$0(OCoLC)fst01130525
650 7 $aTelevision broadcasting of sports.$2fast$0(OCoLC)fst01146815
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
653 $acommunication de masse$aJeux olympiques$aEtats-Unis
653 $aagence de presse$acommunication de masse$aEtats-Unis
655 4 $aElectronic books.
776 08 $iPrint version:$aBillings, Andrew C.$tOlympic media.$dNew York ; London : Routledge, 2008$w(DLC) 2007027037
830 0 $aRoutledge critical studies in sport.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio14667952$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS