| Record ID | marc_columbia/Columbia-extract-20221130-030.mrc:57045088:3479 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-030.mrc:57045088:3479?format=raw |
LEADER: 03479cam a2200673 a 4500
001 14675381
005 20220627125843.0
006 m o d
007 cr cnu---unuuu
008 121015s2006 nyua ob 001 0 eng d
035 $a(OCoLC)ocn812914906
035 $a(NNC)14675381
040 $aN$T$beng$epn$cN$T$dCOO$dOCLCQ$dE7B$dN$T$dOCLCF$dUKDOC$dTYFRS$dYDXCP$dOCLCQ$dZ5A$dOCLCQ$dOCLCO$dYDX$dAU@$dOCLCO$dUKAHL$dOCLCQ$dUHL$dOCLCA$dINARC$dK6U$dOCLCO$dOCLCQ$dOCLCO$dOCLCQ$dOCLCO
015 $aGBA550895$2bnb
016 7 $a013221121$2Uk
019 $a469077534$a1113515168$a1113776611$a1162282302$a1244790397
020 $a9781136752933$q(electronic bk.)
020 $a1136752935$q(electronic bk.)
020 $a042923631X
020 $a9780429236310
020 $a1283642530
020 $a9781283642538
020 $a0203820819
020 $a9780203820810
020 $z0789026635
020 $z9780789026637
020 $z0789026643
020 $z9780789026644
035 $a(OCoLC)812914906$z(OCoLC)469077534$z(OCoLC)1113515168$z(OCoLC)1113776611$z(OCoLC)1162282302$z(OCoLC)1244790397
050 4 $aTX911.3.M3$bC86 2006eb
072 7 $aBUS$x060000$2bisacsh
082 04 $a647.94/068$222
049 $aZCUA
100 1 $aCunill, Onofre Martorell.
245 14 $aThe growth strategies of hotel chains :$bbest business practices by leading companies /$cOnofre Martorell Cunill.
260 $aNew York :$bHaworth Hospitality Press,$c©2006.
300 $a1 online resource (ix, 213 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references (pages 201-205) and index.
520 1 $a"This textbook presents a balanced overview of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their present international status and shows how to forecast future developments. Charts, tables, and figures make complex information easy to access and understand."--Jacket
505 00 $gCh. 1.$tThe concept of a strategy --$gCh. 2.$tCompetitive strategies --$gCh. 3.$tDiversification versus specialization --$gCh. 4.$tVertical integration --$gCh. 5.$tHorizontal integration --$gCh. 6.$tDiagonal integration --$gCh. 7.$tAcquisitions and mergers --$gCh. 8.$tStrategic alliances : the case of joint ventures --$gCh. 9.$tFranchise contracts --$gCh. 10.$tManagement contracts --$gCh. 11.$tLeaseholds and ownership --$gCh. 12.$tBranding --$gCh. 13.$tThe internationalization-globalization of hotel chains.
588 0 $aPrint version record.
546 $aEnglish.
650 0 $aHotel management.
650 6 $aHôtels$xGestion.
650 7 $aBUSINESS & ECONOMICS$xSmall Business.$2bisacsh
650 7 $aHotel management.$2fast$0(OCoLC)fst00961743
650 7 $aHotel$2gnd
650 7 $aManagement$2gnd
650 7 $aWachstumsstrategie$2gnd
650 7 $aHotelgewerbe$2gnd
650 7 $aGestion hôtelière.$2rasuqam
650 7 $aCroissance de l'entreprise.$2rasuqam
655 4 $aElectronic books.
776 08 $iPrint version:$aCunill, Onofre Martorell.$tGrowth strategies of hotel chains.$dNew York : Haworth Hospitality Press, ©2006$z0789026635$w(DLC) 2005002281$w(OCoLC)57594872
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio14675381$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS