| Record ID | marc_columbia/Columbia-extract-20221130-030.mrc:61093368:3091 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-030.mrc:61093368:3091?format=raw |
LEADER: 03091cam a2200541Ia 4500
001 14680753
005 20220430235344.0
006 m o d
007 cr cnu---unuuu
008 130705s2013 enk o 000 0 eng d
035 $a(OCoLC)ocn851695405
035 $a(NNC)14680753
040 $aIDEBK$beng$epn$cIDEBK$dEBLCP$dMHW$dN$T$dYDXCP$dOCLCF$dOCLCO$dOCLCQ$dTYFRS$dUA@$dDEBSZ$dOCLCQ$dLEAUB$dAU@$dOCLCQ$dK6U$dOCLCO
020 $a9781136663987$q(electronic bk.)
020 $a1136663983$q(electronic bk.)
020 $a1299716164$q(electronic bk.)
020 $a9781299716162$q(electronic bk.)
035 $a(OCoLC)851695405
043 $an-us---
050 4 $aHF5813.U6$bG4 2013
072 7 $aBUS$x070080$2bisacsh
082 04 $a338.4/76591/0973$222
049 $aZCUA
100 1 $aGeller, Max A.
245 10 $aAdvertising at the crossroads :$bfederal regulation vs. voluntary controls /$cMax A. Geller.
260 $aLondon ;$aNew York :$bRoutledge,$c2013.
300 $a1 online resource
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aRoutledge library editions. Advertising
588 0 $aPrint version record.
500 $aOriginally published in 1952.
520 $aAdvertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initi.
505 0 $aCh. 1. The advertiser and the consumer -- ch. 2. Advertising media -- ch. 3. The advertising agency -- ch. 4. Constitutional sources of federal regulatory power -- ch. 5. Advertising and the maintenance of competition : the federal trade commission -- ch. 6. Advertising and the public interest : the federal communications commission -- 7. False, misleading and obscene advertising -- 8. Observations and conclusions.
650 0 $aAdvertising$zUnited States.
650 0 $aAdvertising$xSelf-regulation$zUnited States.
650 6 $aPublicité$xAutorégulation$zÉtats-Unis.
650 7 $aBUSINESS & ECONOMICS$xIndustries$xService.$2bisacsh
650 7 $aAdvertising.$2fast$0(OCoLC)fst00797511
650 7 $aAdvertising$xSelf-regulation.$2fast$0(OCoLC)fst00797753
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
655 0 $aElectronic books.
655 4 $aElectronic books.
776 08 $iPrint version:$aGeller, Max A.$tAdvertising at the Crossroads.$dTaylor & Francis 2013$z9780415817745
830 0 $aRoutledge library editions.$pAdvertising.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio14680753$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS