MARC Record from marc_columbia

LEADER: 03345cam a2200649Mi 4500
001 14682164
005 20220627130131.0
006 m o d
007 cr |||||||||||
008 130516r20131953enk ob 000 0 eng
035 $a(OCoLC)ocn857806988
035 $a(NNC)14682164
040 $aAU@$beng$epn$cAU@$dOCLCO$dOCLCF$dTYFRS$dYDXCP$dUA@$dOCLCQ$dLEAUB$dK6U$dOCLCO$dSFB$dOCLCO
019 $a1058186516$a1086450981
020 $a9781136669309$q(electronic bk.)
020 $a1136669302$q(electronic bk.)
020 $a9780203582619$q(e-book ;$qPDF)
020 $a0203582616
020 $z1136669302
020 $a9781136669446$q(e-book ;$qMobi)
020 $a1136669442
020 $a9781136669378$q(e-book ;$qePub)
020 $a113666937X
020 $a9780415817981$q(hardback)
020 $a0415817986
020 $a9781138977846$q(paperback)
020 $a1138977845
024 8 $a99954947855
035 $a(OCoLC)857806988$z(OCoLC)1058186516$z(OCoLC)1086450981
050 4 $aHF5843$b.N45 2013
072 7 $aBUS$x002000$2bisacsh
082 04 $a659.1342$223
049 $aZCUA
100 1 $aNelson, R.$q(Richard),$d1903-
245 10 $aOutdoor advertising :$bits function in modern advertising and marketing /$cR. Nelson & A.E. Sykes ; with a foreword by C.B. Wrey.
260 $aLondon ;$aNew York :$bRoutledge,$c2013.
300 $a1 online resource (1 ebook.)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 0 $aRoutledge library editions.
500 $aPrint version originally published: London : Allen & Unwin, 1953.
504 $aIncludes bibliographical references.
588 0 $aOnline resource; title from digital title page (viewed on Sept. 5, 2013).
505 0 $aCh. 1. Poster sites and poster contractors -- ch. 2. The outdoor advertising agency -- ch. 3. Poster design -- ch. 4. Poster printing -- ch. 5. Outdoor advertising : the medium -- ch. 6. Using outdoor advertising -- ch. 7. The outdoor agency in action -- ch. 8. Measuring the poster audience -- ch. 9. Further development -- ch. 10. Social aspects of outdoor advertising -- ch. 11. The town and country planning act.
588 0 $aPrint version record.
520 $aThe poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in the methods employed in bringing to public notice the merits and very existence of many goods. Billsticking began, a business rife with skulduggery, and in the second half of the nineteenth century an enterprising billposter took the step that changed outdoor advertising forever: he rented a sit.
650 0 $aAdvertising, Outdoor.
650 6 $aPublicité extérieure.
650 7 $aoutdoor advertising.$2aat
650 7 $aAdvertising, Outdoor.$2fast$0(OCoLC)fst00797948
655 0 $aElectronic books.
655 4 $aElectronic books.
700 1 $aSykes, A. E.$q(Anthony Edmund)
776 08 $iPrint version$z9780415817981
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio14682164$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS