MARC Record from marc_columbia

LEADER: 04815cam a2200865 i 4500
001 14683971
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035 $a(OCoLC)ocn862746024
035 $a(NNC)14683971
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019 $a868979775$a1113306697
020 $a9781136352775$q(electronic bk.)
020 $a1136352775$q(electronic bk.)
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245 00 $aMarketing and feminism :$bcurrent issues and research /$cedited by Miriam Catterall, Pauline Maclaran, and Lorna Stevens.
264 1 $aLondon ;$aNew York :$bRoutledge,$c2000.
300 $a1 online resource (xiii, 282 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aRoutledge interpretive marketing research series
504 $aIncludes bibliographical references and index.
505 0 $aMarketing and feminism : an evolving relationship / Miriam Catterall, Pauline Maclaran and Lorna Stevens -- Market feminism : the case for a paradigm shift / Linda Scott -- Have we come a long way, baby? Negotiating a more multicultural feminism in the marketing academy in the USA / Lisa Peñaloza -- Advertisements as women's texts : a feminist overview / Barbara B. Stern -- Women and advertising : reading the relationship / Stephanie O'Donohoe -- Using memory-work to give a feminist voice to marketing research / Lorraine A. Friend and Shona M. Thompson -- Shifting the discourse : feminist perspectives on consumer behaviour research / Margaret K. Hogg, Shona Bettany and George Long -- The laugh of the marketing Medusa : men are from Marx, women are from Veblen / Stephen Brown -- The cultural contexts of advertising to women consumers : the examples of Malaysia and Romania / Len Tiu Wright and Mihaela Kelemen -- Reading Rabotnitsa : fifty years of creating gender identity in a socialist economy / Natasha Tolstikova -- Off to the shops : why do we really go shopping? / Sue Eccles and Helen Woodruffe-Burton -- Women-focused consumption spaces : cafés/bars in Amsterdam / Helene Hill --A postmodern analysis of the implications of the discourse of mass customisation for marginalised and prized consumers / Eileen Fischer -- Marketing and the divided self : healing the nature/woman separation / Susan Dobscha and Julie L. Ozanne -- Gender and consumption in a cultural context / Janeen Arnold Costa.
520 $aThis volume offers scholarship on feminist perspectives in marketing. Through many controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts.
588 0 $aPrint version record.
650 0 $aMarketing.
650 0 $aFeminism.
650 0 $aWomen consumers.
650 6 $aMarketing.
650 6 $aFéminisme.
650 6 $aConsommatrices.
650 7 $aBUSINESS & ECONOMICS$xIndustrial Management.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement Science.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xOrganizational Behavior.$2bisacsh
650 7 $aFeminism.$2fast$0(OCoLC)fst00922671
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aWomen consumers.$2fast$0(OCoLC)fst01177530
650 17 $aMarketing.$2gtt
650 17 $aVrouwen.$2gtt
650 17 $aMarktonderzoek.$2gtt
650 17 $aConsumentengedrag.$2gtt
650 17 $aFeminisme.$2gtt
650 7 $aMarketing$2gnd
650 7 $aFeminismus$2gnd
650 7 $aVerbraucher$2gnd
650 7 $aMarketing.$2ram
650 7 $aFéminisme.$2ram
650 7 $aConsommatrices.$2ram
650 7 $aFrau$2gnd
655 4 $aElectronic books.
700 1 $aCatterall, Miriam,$d1950-
700 1 $aMaclaran, Pauline.
700 1 $aStevens, Lorna.
776 08 $iPrint version:$tMarketing and feminism$z0415219728$w(DLC) 00020069$w(OCoLC)43227298
830 0 $aRoutledge interpretive marketing research series.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio14683971$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS