| Record ID | marc_columbia/Columbia-extract-20221130-030.mrc:70241462:3468 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-030.mrc:70241462:3468?format=raw |
LEADER: 03468cam a2200625 a 4500
001 14693545
005 20221119232452.0
006 m o d
007 cr |n|||||||||
008 121125s2013 nyua ob 001 0 eng d
035 $a(OCoLC)ocn893450252
035 $a(NNC)14693545
040 $aYDXCP$beng$epn$cYDXCP$dOCLCO$dOCLCQ$dTYFRS$dOCLCF$dOCLCQ$dOTZ$dSAV$dBUF$dINT$dAU@$dOCLCQ$dUKAHL$dLEAUB$dK6U$dOCLCO$dOCLCQ
019 $a860565444$a995000698$a1058322642$a1064958578$a1086463604
020 $a113587512X$q(electronic bk.)
020 $a9781135875121$q(electronic bk.)
020 $a9780203722343$q(ebook)
020 $a0203722345
020 $a9780203722343
020 $a9781135875268$q(e-book ;$qMobi)
020 $a113587526X
020 $a9781135875190$q(e-book ;$qePub)
020 $a1135875197
020 $a9781138144040$q(hardback)
020 $a1138144045
020 $z9780415626392$q(pbk. ;$qalk. paper)
020 $z0415626390$q(pbk. ;$qalk. paper)
035 $a(OCoLC)893450252$z(OCoLC)860565444$z(OCoLC)995000698$z(OCoLC)1058322642$z(OCoLC)1064958578$z(OCoLC)1086463604
050 4 $aHD30.28$b.N4813 2013
072 7 $aBUS$x063000$2bisacsh
082 04 $a658.4/012$223
049 $aZCUA
100 1 $aNeves, Marcos Fava.
245 10 $aDemand driven strategic planning /$cMarcos Fava Neves.
260 $aNew York :$bRoutledge,$c2013.
300 $a1 online resource (ix, 180 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aThe company as a network -- Analysis of the company environment and market (external analysis) -- Analyzing the company and competitors (internal analysis) -- Establishing the objectives -- Strategies to reach objectives -- Products, services, brands and packaging decisions -- Communication decisions -- Marketing channels decisions -- Sales force decisions -- Pricing decions -- Budgeting -- Strategic plan and projects management.
588 0 $aPrint version record.
520 $aMarketing is often seen as a facilitator for transactions that may occur between companies. Companies are more and more interdependent and related to each other, literally forming networks. Whenever a company is analyzed it needs to construct a network, to be used to research, or to work out the segmentation, differentiation, product, price, distribution channels or communication. And companies must understand this fact--that they operate in a complex netowrk, interacting with suppliers, buyers, consumers, competitors, the government and other agents. This book explains why networks are crucial for strategic planning.
650 0 $aStrategic planning.
650 0 $aMarketing$xPlanning.
650 0 $aBusiness networks.
650 6 $aPlanification stratégique.
650 6 $aMarketing$xPlanification.
650 6 $aRéseaux d'affaires.
650 7 $aBusiness networks.$2fast$0(OCoLC)fst00842802
650 7 $aMarketing$xPlanning.$2fast$0(OCoLC)fst01010240
650 7 $aStrategic planning.$2fast$0(OCoLC)fst01134371
776 08 $iPrint version:$aNeves, Marcos Fava.$tDemand driven strategic planning.$dNew York : Routledge, 2013$z9780415626392$z0415626390$w(DLC) 2012006427
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio14693545$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS