MARC Record from marc_columbia

LEADER: 06324cam a2200721Ia 4500
001 14703392
005 20220627124939.0
006 m o d
007 cr cnu---unuuu
008 040506s2004 njua ob 001 0 eng d
010 $z 2003020653
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035 $a(NNC)14703392
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020 $a9781410610003$q(electronic bk.)
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020 $a0805848266
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072 7 $aBUS$x070000$2bisacsh
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049 $aZCUA
245 00 $aSports marketing and the psychology of marketing communication /$cedited by Lynn R. Kahle, Chris Riley.
260 $aMahwah, N.J. :$bL. Erlbaum Associates,$c2004.
300 $a1 online resource (xxiii, 415 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
347 $adata file$2rda
490 1 $aAdvertising and consumer psychology
504 $aIncludes bibliographical references and indexes.
588 0 $aPrint version record.
520 $aProviding a different type of vehicle for communicating with consumers that does not necessarily follow all of the rules of other types of marketing communication, sports marketing is one of the fastest growing areas of marketing communication. The purpose of this book is to advance understanding in this area.
505 00 $tPart I Consumer Behavior --$tchapter 1 Exploration of Consumption and Communication Communities in Sports Marketing /$rTao Sun --$tchapter 2 Fanatical Consumption: An Investigation of the Behavior of Sports Fans Through Textual Data /$rScott W. Kelley --$tchapter 3 "We Are Number One!" The Phenomenon of Basking-in-Re?ected-Glory and Its Implications for Sports Marketing /$rVassilis Dalakas --$tchapter 4 Risky Sports: Making the Leap /$rAviv Shoham --$tpart II Sports Celebrity Endorsements --$tchapter 5 The Strategic Use of Celebrity Athlete Endorsers in Print Media: A Historical Perspective /$rMelinda J. Jones --$tchapter 6 The Effects of Multiple Product Endorsements by Celebrities on Consumer Attitudes and Intentions: An Extension /$rAinsworth A. Bailey --$tchapter 7 Magic Johnson and Mark McGwire: The Power of Identi?cation With Sports Celebrities /$rMichael D. Basil --$tpart III The Consequences of Sponsorship --$tchapter 8 Seven Psychological Mechanisms Through Which Sponsorship Can Influence Consumers /$rJohn W. Pracejus --$tchapter 9 It's Gotta Be the Shoes: Exploring the Effects of Relationships of Nike and Reebok Sponsorship on Two College Athletic Programs /$rJan Slater --$tchapter 10 American Consumer Attitudes Toward Corporate Sponsorship of Sporting Events /$rLance Kinney --$tchapter 11 Do Sport Sponsorship Announcements In?uence Firm Stock Prices? /$rLance Kinney --$tchapter 12 A Review of Team Identi?cation and Its In?uence on Consumers' Responses Toward Corporate Sponsors /$rRobert Madrigal --$tpart IV Marketing Strategy --$tchapter 13 Teams as Brands: A Review of the Sports Licensing Concept /$rRick Burton --$tchapter 14 SportNEST: ANested Approach to Segmenting the Sport Consumer Market /$rMick Jackowski --$tchapter 15 Understanding Ambush Marketing: Implications of Information Processing /$rVassilis Dalakas --$tpart V Social Issues and Sports Marketing --$tchapter 16 Aggressive Marketing: Interrogating the Use of Violence in Sport-Related Advertising /$rSteven J. Jackson --$tchapter 17 Smoke and Ashes: Tobacco Sponsorship of Sports and Regulatory Issues in Canada /$rTimothy Dewhirst --$tchapter 18 Social Marketing of Sport /$rJohn J. Jackson --$tchapter 19 Teenagers' Perceptions of the In?uence of Advertising and Price Versus Interpersonal, Social Factors on Their Purchases of Brand Name Athletic Shoes and Clothing /$rTimothy P. Meyer.
650 0 $aSports$zUnited States$xMarketing.
650 0 $aSports$zUnited States$xPsychological aspects.
650 0 $aCommunication in marketing.
650 6 $aCommunication en marketing.
650 7 $aBUSINESS & ECONOMICS$xIndustries$xGeneral.$2bisacsh
650 7 $aCommunication in marketing.$2fast$0(OCoLC)fst00870196
650 7 $aSports$xMarketing.$2fast$0(OCoLC)fst01130476
650 7 $aSports$xPsychological aspects.$2fast$0(OCoLC)fst01130495
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
655 0 $aElectronic books.
655 4 $aElectronic books.
700 1 $aKahle, Lynn R.
700 1 $aRiley, Chris,$d1958-
776 08 $iPrint version:$tSports marketing and the psychology of marketing communication.$dMahwah, N.J. : L. Erlbaum Associates, 2004$z0805848266$w(DLC) 2003020653$w(OCoLC)53131268
830 0 $aAdvertising and consumer psychology.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio14703392$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS