MARC Record from marc_columbia

LEADER: 05098cam a2200733Ki 4500
001 14716767
005 20200409094701.0
006 m o d
007 cr cnu---unuuu
008 161116s2017 enk ob 001 0 eng d
035 $a(OCoLC)ocn962752657
035 $a(NNC)14716767
040 $aN$T$beng$erda$epn$cN$T$dIDEBK$dYDX$dTYFRS$dOCLCQ$dQGK$dNJR$dMERUC$dOCLCF$dU3W$dAU@$dTKN$dOCLCQ
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020 $a9781315690902$q(electronic bk.)
020 $a131569090X$q(electronic bk.)
020 $a9781317428510$q(electronic bk.)
020 $a131742851X$q(electronic bk.)
020 $a9781317428503
020 $a1317428501
020 $a9781317428497$q(e-book ;$qMobi)
020 $a1317428498
020 $z9781138914322
020 $z1138914320
020 $z9781138914339
020 $z1138914339
020 $z1317428498
024 8 $a40026744409
024 7 $a10.4324/9781315690902$2doi
035 $a(OCoLC)962752657$z(OCoLC)962832163$z(OCoLC)962834797$z(OCoLC)964377174$z(OCoLC)964550965$z(OCoLC)964554337$z(OCoLC)964931344$z(OCoLC)966396561$z(OCoLC)970384171$z(OCoLC)978878270$z(OCoLC)985883047$z(OCoLC)988083569$z(OCoLC)990758685$z(OCoLC)992845263$z(OCoLC)993053660$z(OCoLC)1058312572$z(OCoLC)1079390009$z(OCoLC)1082226962
037 $a969760$bMIL
043 $ae-uk---$ae------
050 4 $aHE8700.95$b.B57 2017eb
072 7 $aBUS$x070060$2bisacsh
072 7 $aTEC$x041000$2bisacsh
082 04 $a384.55$223
049 $aZCUA
100 1 $aBlake, James,$d1973-$eauthor.
245 10 $aTelevision & the second screen :$binteractive TV in the age of social participation /$cJames Blake.
246 30 $aTelevision and the second screen
264 1 $aAbingdon, Oxon ;$aNew York, N.Y :$bRoutledge,$c2017.
300 $a1 online resource
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
500 $aIncludes index.
505 0 $aThe evolution of interactive TV -- Recasting the active audience -- Entertaining the interactive user: play-along, voting and gossip -- Participating in the news agenda -- Factual television: reinventing the digital public space -- Second screen as multi-platform transmedia storytelling -- Monetising second screen gameplay -- Advertising: "disruption is at a maximum!" -- The future for social participation in TV.
588 0 $aPrint version record.
504 $aIncludes bibliographical references and index.
520 $a"Television is changing almost beyond recognition. In the battle for consumers, social media sites, smart phones and tablets have become rivals to traditional linear TV. However, audiences and producers are also embracing mobile platforms to enhance TV viewing itself. This book examines the emerging phenomenon of the second screen: where users are increasingly engaging with content on two screens concurrently. The practice is transforming television into an interactive, participatory and social experience. James Blake examines interactive television from three crucial angles: audience motivation and agency, advances in TV production and the monetisation of second screen content. He also tracks its evolution by bringing together interviews with more than 25 television industry professionals - across the major UK channels - including commissioning editors, digital directors, producers and advertising executives. These reveal the successes and failures of recent experiments and the innovations in second screen projects. As the second screen becomes second nature for viewers and producers, the risks and opportunities for the future of television are slowly beginning to emerge. Television and the Second Screen will offer students and scholars of television theory, industry professionals and anyone with an abiding interest in television and technology, an accessible and illuminating guide to this important cultural shift"--The publisher.
650 0 $aInteractive television$zGreat Britain.
650 0 $aInteractive television$zEurope.
650 0 $aTelevision$xSocial aspects$zGreat Britain.
650 0 $aTelevision$xSocial aspects$zEurope.
650 7 $aBUSINESS & ECONOMICS$xIndustries$xMedia & Communications.$2bisacsh
650 7 $aTECHNOLOGY & ENGINEERING$xTelecommunications.$2bisacsh
650 7 $aInteractive television.$2fast$0(OCoLC)fst00976009
650 7 $aTelevision$xSocial aspects.$2fast$0(OCoLC)fst01146618
651 7 $aEurope.$2fast$0(OCoLC)fst01245064
651 7 $aGreat Britain.$2fast$0(OCoLC)fst01204623
655 4 $aElectronic books.
776 08 $iPrint version:$aBlake, James, 1973-$tTelevision & the second screen.$dAbingdon, Oxon ; New York, N.Y : Routledge, 2017$z9781138914322$w(DLC) 2016015962$w(OCoLC)951172597
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio14716767$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS