MARC Record from marc_columbia

LEADER: 05688cam a2200745Ma 4500
001 15086392
005 20220604232542.0
006 m o d
007 cr cn|||||||||
008 060915s2007 nju ob 001 0 eng d
010 $z 2006030454
035 $a(OCoLC)ocn815482316
035 $a(NNC)15086392
040 $aE7B$beng$epn$cE7B$dOCLCO$dOCLCQ$dOCLCF$dOCLCO$dTYFRS$dYDXCP$dOCLCQ$dOCLCO$dOCLCQ$dZ5A$dYDX$dLEAUB$dUKAHL$dOCLCQ$dVLY$dK6U$dOCLCO$dDST$dOCLCO
019 $a1162167764$a1241937492$a1300587885
020 $a1410616304$q(e-book ;$qalk. paper)
020 $a9781410616302$q(e-book ;$qalk. paper)
020 $z0805851496$q(cloth ;$qalk. paper)
020 $z080585150X$q(pbk. ;$qalk. paper)
020 $z9780203936993
020 $z9780805851496$q(cloth ;$qalk. paper)
020 $z9780805851502$q(pbk. ;$qalk. paper)
020 $a0429241283
020 $a9780429241284
020 $a1135608245
020 $a9781135608248
020 $a1283608006
020 $a9781283608008
020 $a9786613920454
020 $a6613920452
020 $a1135608253
020 $a9781135608255
024 7 $a10.4324/9780203936993$2doi
035 $a(OCoLC)815482316$z(OCoLC)1162167764$z(OCoLC)1241937492$z(OCoLC)1300587885
050 4 $aHF5415.32$b.S2 2007eb
082 04 $a339.4/701$222
049 $aZCUA
100 1 $aSaad, Gad.
245 14 $aThe evolutionary bases of consumption /$cGad Saad.
260 $aMahwah, NJ :$bLawrence Erlbaum Associates,$c2007.
300 $a1 online resource (xx, 339 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aMarketing and Consumer Psychology Series
504 $aIncludes bibliographical references (pages 277-316) and indexes.
505 0 $aWhat is evolutionary psychology? -- Consumer research domain-general & proximate-level theorizing -- Consumption & Darwinian modules -- Advertising content and media effects- mirrors of human nature -- Darwinian roots of cultural products -- Darwinian roots of "darkside" consumption -- Benefits of Darwinizing consumer research.
520 $aThis book applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. This lens of analysis suggests how we come to make selections such as choosing a mate, the foods we eat, the gifts that we offer, and more. It also highlights how numerous forms of dark side consumption, including pathological gambling, compulsive buying, pornographic addiction, and eating disorders, possess a Darwinian etiology. Engaging and diverse in scope, the book maps consumption phenomena onto four key Darwinian modules: survival, reproduction, kin selection, and reciprocal altruism. As an interesting proposal, the author suggests that media and advertising contents exist in their particular forms because they are a reflection of our evolved human nature - negating the notion that they exist through;the reverse;causal link, as proposed by social constructivists. The link between evolutionary theory and consumption behaviors is detailed throughout the book via an examination of (among many others): appearance-enhancing products and services; financial and physical risk-taking;use of sexual imagery and the depictions of women in advertising; and television programs, movies, songs, music videos, literature, religion, and art. The Evolutionary Bases of Consumption will appeal to evolutionists who desire to explore new areas wherein evolutionary theory can be applied; consumer and marketing scholars who wish to learn about the ways in which biological-and evolutionary-basedtheorizing can be infused into the consumer behavior/marketing/advertising disciplines; as well as other interdisciplinary scholars interested in gaining knowledge about the power of evolutionary theory in explaining a wide range of behavioral phenomena.
520 $aThe Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. This lens of analysis suggests how we come to make selections such as choosing a mate, the foods we eat, the gifts that we offer, and more. It also highlights how numerous forms of dark side consumption, including pathological gambling, comp.
650 0 $aConsumer behavior.
650 0 $aConsumption (Economics)$xPsychological aspects.
650 0 $aEvolutionary psychology.
650 0 $aConsumers$xPsychology.
650 6 $aConsommateurs$xComportement.
650 6 $aPsychologie évolutionniste.
650 7 $aConsumer behavior.$2fast$0(OCoLC)fst00876238
650 7 $aConsumers$xPsychology.$2fast$0(OCoLC)fst00876425
650 7 $aConsumption (Economics)$xPsychological aspects.$2fast$0(OCoLC)fst00876468
650 7 $aEvolutionary psychology.$2fast$0(OCoLC)fst00917348
655 0 $aElectronic books.
655 4 $aElectronic books.
776 08 $iPrint version:$aSaad, Gad.$tEvolutionary bases of consumption.$dMahwah, NJ : Lawrence Erlbaum Associates, 2007$w(DLC) 2006030454
830 0 $aMarketing and consumer psychology series.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15086392$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS