MARC Record from marc_columbia

LEADER: 05672cam a2200757 a 4500
001 15088412
005 20211030232332.0
006 m o d
007 cr cnu---unuuu
008 130129s2007 enka ob 001 0 eng d
035 $a(OCoLC)ocn825767581
035 $a(NNC)15088412
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019 $a958104259$a1038435518$a1043062370$a1086513922
020 $a9781136009587$q(electronic bk.)
020 $a1136009582$q(electronic bk.)
020 $a9780203390498
020 $a0203390490
020 $a9781136009747$q(e-book ;$qMobi)
020 $a1136009744
020 $a9781136009662$q(e-book ;$qePub)
020 $a1136009663
020 $z0415382432
020 $z9780415382434
020 $z0415382440
020 $z9780415382441
035 $a(OCoLC)825767581$z(OCoLC)958104259$z(OCoLC)1038435518$z(OCoLC)1043062370$z(OCoLC)1086513922
050 4 $aHF5415.32$b.C6595 2007eb
072 7 $aBUS$x016000$2bisacsh
082 04 $a658.8/342$222
084 $a71.40$2bcl
049 $aZCUA
245 00 $aConsuming experience /$cedited by Antonella Carù and Bernard Cova.
260 $aLondon ;$aNew York :$bRoutledge,$c2007.
300 $a1 online resource (xvi, 203 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $apt. I. Setting up the scene of the consumer experience. Consuming experiences: an introduction / Antonella Carù and Bernard Cova -- Agents in paradise: experiential co-creation through emplacement, ritualization, and community / John F. Sherry, Robert V. Kozinets, and Stafania Borghini -- Consumer immersion in an experiential context / Antonella Carù and Bernard Cova. pt. II. Consumer-driven experiences. I feel good--who needs the market? Struggling and having fun with consumer-driven experiences / Véronique Cova and Eric Rémy -- Consumption experiences and product meanings: pasta for young Italian consumers / Daniele Dalli and Simona Romani -- The blandness and delights of a daily object / Benoît Heilbrunn. pt. III. Co-driven experiences. Consumption experience, self-narrative, and self-identity: the example of trekking / Richard Ladwein -- The drivers of hedonic consumption experience: a semiotic analysis of rock concerts / Chiara Santoro and Gabriele Troilo -- Fashion as the ultimate experiential object: the case of Issey Miyake's A-POC brand / Patrick Hetzel. pt. IV. Company-driven experiences. Converging industries through experience: lessons from edutainment / Stefano Podestà and Michela Addis -- How value-based brands create valuable experience: the case of sports brands / Vanni Codeluppi -- Re-enchantment of retailing: toward utopian islands / Olivier Badot and Marc Filser. pt. V. Conclusion. Consuming experience: retrospects and prospects / Eric J. Arnould.
588 0 $aPrint version record.
520 8 $aThis book covers the 'hot topic' of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual's daily life is made up of consuming experiences that can occur with or without a market relation. Offering an overview of the consumption experience, it outlines a continuum of experiences of consumption that consumers go through, including:those that are mainly constructed by consumers around small items that comprise their daily life, such as organic products and non-profit or local associationsthose that have been co-developed by companies and consumers: tourism or adventure projects, rock concerts and cultural events those that have been largely developed by the companies where consumers are immersed in a hyper-real context such as fashion, sports brands, edutainment and retail. Broad and comprehensive, this book provides a challenging vision of the consumption experience, which is an invaluable tool for all those studying marketing and consumer behaviour.
650 0 $aConsumer behavior$xSocial aspects.
650 0 $aIdentity (Psychology)
650 0 $aConsumption (Economics)$xPsychological aspects.
650 0 $aConsumers$xPsychology.
650 6 $aConsommateurs$xComportement$xAspect social.
650 6 $aIdentité (Psychologie)
650 6 $aConsommation (Économie politique)$xAspect psychologique.
650 6 $aConsommateurs$xPsychologie.
650 7 $aBUSINESS & ECONOMICS$xConsumer Behavior.$2bisacsh
650 7 $aConsumer behavior$xSocial aspects.$2fast$0(OCoLC)fst00876251
650 7 $aConsumers$xPsychology.$2fast$0(OCoLC)fst00876425
650 7 $aConsumption (Economics)$xPsychological aspects.$2fast$0(OCoLC)fst00876468
650 7 $aIdentity (Psychology)$2fast$0(OCoLC)fst00966892
650 17 $aConsumptie.$2gtt
650 17 $aPsychologische aspecten.$2gtt
650 17 $aSociale aspecten.$2gtt
650 7 $aConsommateurs$xPsychologie.$2ram
650 7 $aConsommateurs$xAttitudes.$2ram
655 4 $aElectronic books.
700 1 $aCarù, Antonella.
700 1 $aCova, Bernard.
776 08 $iPrint version:$tConsuming experience.$dLondon ; New York : Routledge, 2007$z0415382432$w(DLC) 2006014545$w(OCoLC)65468055
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15088412$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS