MARC Record from marc_columbia

LEADER: 03703cam a2200613Mu 4500
001 15089288
005 20220703232544.0
006 m o d
007 cr cnu---unuuu
008 130316s2013 xx o 000 0 eng d
035 $a(OCoLC)ocn830161456
035 $a(NNC)15089288
040 $aEBLCP$beng$epn$cEBLCP$dOCLCO$dYDXCP$dN$T$dUKDOC$dOCLCO$dOCLCQ$dOCLCO$dOCLCQ$dMERUC$dUUM$dOCLCF$dOCLCA$dINT$dOCLCQ$dXC$$dOCLCQ$dK6U$dOCLCO
020 $a9781136325199$q(electronic bk.)
020 $a1136325190$q(electronic bk.)
020 $z9780415523189
035 $a(OCoLC)830161456
050 4 $aHD9696.8.A2$bS63 2013
072 7 $aCOM$x086000$2bisacsh
082 04 $a384.33
049 $aZCUA
100 1 $aAlbarran, Alan B.
245 14 $aThe social media industries.
260 $aHoboken :$bTaylor and Francis,$c2013.
300 $a1 online resource (273 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aMedia Management and Economics Series
588 0 $aPrint version record.
505 0 $aCover; THE SOCIAL MEDIA INDUSTRIES; Copyright; CONTENTS; FIGURES; TABLES; CONTRIBUTORS; FOREWORD; PREFACE; ACKNOWLEDGMENTS; 1 INTRODUCTION; 2 A HISTORY OF THE SOCIAL MEDIA INDUSTRIES; 3 THE PARADOXES OF SOCIAL MEDIA: A Review of Theoretical Issues; 4 BUSINESS MODELS OF MOST-VISITED U.S. SOCIAL NETWORKING SITES; 5 SOCIAL MEDIA MARKETING; 6 SOCIAL MEDIA CONTENT; 7 SOCIAL MEDIA AND THE VALUE OF TRUTH: Navigating the Web of Morality; 8 TRADITIONAL NEWS MEDIA'S USE OF SOCIAL MEDIA; 9 PRIVACY AND SOCIAL MEDIA; 10 USES AND GRATIFICATIONS OF FACEBOOK MEMBERS 35 YEARS AND OLDER.
505 8 $a11 SOCIAL MEDIA AND YOUNG LATINOS12 BRIDGING THE GREAT DIVIDE: African American and Asian American Use of Social Media; 13 THE SOCIAL MEDIA INDUSTRIES: Summary and Future Directions; AUTHOR INDEX; SUBJECT INDEX.
520 $aThis volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. <L.
650 0 $aInternet industry.
650 0 $aInternet marketing$xSocial aspects.
650 0 $aSocial media$xEconomic aspects.
650 0 $aMass media$xEconomic aspects.
650 0 $aElectronic commerce$xSocial aspects.
650 6 $aInternet$xIndustrie.
650 6 $aMarketing sur Internet$xAspect social.
650 6 $aMédias sociaux$xAspect économique.
650 6 $aMédias$xAspect économique.
650 6 $aCommerce électronique$xAspect social.
650 7 $aCOMPUTERS$xComputerized Home & Entertainment.$2bisacsh
650 7 $aElectronic commerce$xSocial aspects.$2fast$0(OCoLC)fst00906920
650 7 $aInternet industry.$2fast$0(OCoLC)fst00977265
650 7 $aMass media$xEconomic aspects.$2fast$0(OCoLC)fst01011239
650 7 $aSocial media$xEconomic aspects.$2fast$0(OCoLC)fst01767769
655 0 $aElectronic books.
655 4 $aElectronic books.
776 08 $iPrint version:$aAlbarran, Alan B.$tSocial Media Industries.$dHoboken : Taylor and Francis, ©2013$z9780415523189
830 0 $aMedia management and economics series.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15089288$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS