MARC Record from marc_columbia

LEADER: 04710cam a2200745 a 4500
001 15089382
005 20211113232212.0
006 m o d
007 cr cnu---unuuu
008 130318s2002 nyua ob 001 0 eng d
035 $a(OCoLC)ocn830323609
035 $a(NNC)15089382
040 $aN$T$beng$epn$cN$T$dIDEBK$dOCLCF$dOCLCO$dUMC$dOCLCQ$dTYFRS$dYDXCP$dOCLCQ$dINARC$dK6U$dOCLCO$dSFB$dOCLCQ$dOCLCO
019 $a1200573125$a1260357976
020 $a9781136413728$q(electronic bk.)
020 $a1136413723$q(electronic bk.)
020 $a9780203049914$q(electronic bk.)
020 $a0203049918$q(electronic bk.)
020 $z0789021420
020 $z9780789021427
020 $z0789021439
020 $z9780789021434
035 $a(OCoLC)830323609$z(OCoLC)1200573125$z(OCoLC)1260357976
050 4 $aZ678$b.S765 2002eb
060 4 $aZ 678 S772 2002
072 7 $aLAN$x025000$2bisacsh
082 04 $a021.7$222
084 $a06.50$2bcl
049 $aZCUA
245 00 $aStrategic marketing in library and information science /$cIrene Owens, editor.
260 $aBinghamton, NY :$bHaworth Information Press,$c©2002.
300 $a1 online resource (254 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
500 $a"Co-published simultaneously as The acquisitions librarian, volume 14, number 28, 2002."
504 $aIncludes bibliographical references and index.
505 0 $aMarketing in library and information science : a selected review of related literature / Irene Owens -- Strategic planning as a pre-requisite to strategic marketing action in libraries and information agencies / Cesar Caballero -- The importance of marketing in the library and information science curriculum / Glynn Harmon -- Using branding to make your mark(et) : what lessons leaders can learn for library and information science / Roberta I. Shaffer -- A marketing approach to recruiting librarians / Ronald D. Pollock -- Strategic marketing of electronic resources / Dennis Dillon -- Strategic marketing to theological library constituents : rationale and potential applications / Timothy D. Lincoln -- Social marketing for archives : the Austin History Center experience / W. Bernard Lukenbill -- Marketing the archivist : the history of the Society of American Archivist's Task Force on Archives and Society / Mimi Dionne -- Marketing gone with the wind in an age of social conflict / W. Bernard Lukenbill -- Marketing in public libraries / Loriene Roy.
588 0 $aPrint version record.
520 1 $a"With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketing - relationship marketing and social marketing in particular."--Jacket
650 0 $aLibrary planning.
650 0 $aLibraries$xMarketing.
650 0 $aInformation services$xPlanning.
650 0 $aInformation services$xMarketing.
650 2 $aLibrary Administration
650 2 $aLibraries$xorganization & administration
650 2 $aInformation Services
650 6 $aBibliothèques$xPlanification.
650 6 $aBibliothèques$xMarketing.
650 6 $aServices d'information$xPlanification.
650 6 $aServices d'information$xMarketing.
650 7 $aLANGUAGE ARTS & DISCIPLINES$xLibrary & Information Science$xGeneral.$2bisacsh
650 7 $aInformation services$xMarketing.$2fast$0(OCoLC)fst00972723
650 7 $aInformation services$xPlanning.$2fast$0(OCoLC)fst00972727
650 7 $aLibraries$xMarketing.$2fast$0(OCoLC)fst00997415
650 7 $aLibrary planning.$2fast$0(OCoLC)fst00997877
650 17 $aBibliotheekplanning.$2gtt
650 17 $aMarketing.$2gtt
650 17 $aInformatievoorziening.$2gtt
655 4 $aElectronic books.
700 1 $aOwens, Irene.
730 0 $aAcquisitions librarian.
776 08 $iPrint version:$tStrategic marketing in library and information science.$dBinghamton, NY : Haworth Information Press, ©2002$z0789021420$w(DLC) 2003005362$w(OCoLC)51838344
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15089382$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS