MARC Record from marc_columbia

LEADER: 05353cam a2200793 a 4500
001 15089759
005 20220604232705.0
006 m o d
007 cr cnu---unuuu
008 130415s1995 nyua ob 001 0 eng d
035 $a(OCoLC)ocn839305414
035 $a(NNC)15089759
040 $aN$T$beng$epn$cN$T$dIDEBK$dE7B$dOCLCF$dOCLCQ$dTYFRS$dDEBSZ$dOCLCQ$dYDXCP$dOCLCQ$dMOR$dOCLCQ$dOCLCO$dOCLCA$dOCLCQ$dOCLCA$dLEAUB$dOCLCA$dINARC$dK6U$dOCLCO$dOCLCQ$dOCLCO
019 $a988451805$a1086465747$a1193410331
020 $a9781136590269$q(electronic bk.)
020 $a1136590269$q(electronic bk.)
020 $a9780203058398$q(e-book)
020 $a0203058399$q(e-book)
020 $a9781136590405$q(e-book ;$qMobi)
020 $a1136590404
020 $a9781136590337$q(e-book ;$qePub)
020 $a1136590331
020 $z1560249277
020 $z9781560249276
035 $a(OCoLC)839305414$z(OCoLC)988451805$z(OCoLC)1086465747$z(OCoLC)1193410331
050 4 $aHF5413$b.E58 1995eb
072 7 $aBUS$x094000$2bisacsh
082 04 $a658.8/02$222
084 $a85.40$2bcl
084 $aQP 240$2rvk
084 $aQP 600$2rvk
084 $aQP 690$2rvk
049 $aZCUA
245 00 $aEnvironmental marketing :$bstrategies, practice, theory, and research /$cMichael Jay Polonsky, Alma T. Mintu-Wimsatt, editors.
260 $aNew York :$bHaworth Press,$c©1995.
300 $a1 online resource (xxii, 415 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aHaworth marketing resources
504 $aIncludes bibliographical references and index.
505 0 $aEcological imperatives and the role of marketing / Jagdish N. Sheth, Atul Parvatiyar -- The eco-marketing orientation : an emerging business philosophy / Morgan Miles, Linda S. Munilla -- Environmental marketing : bridging the divide between the consumption culture and environmentalism / Robert D. Mackoy, Roger Calantone, Cornelia DrÖge -- Marketing's linear-hierarchical underpinning and a proposal for a paradigm shift in values to include the environment / M. Bill Neace -- An examination of the conserving consumer : implications for public policy formation in promoting conservation behavior / Gregory M. Pickett, Norman Kangun, Stephen J. Grove -- Eco-attitudes and eco-behaviors in the new German states : a 1992 perspective / Scott D. Johnson, Denise M. Johnson -- Ecologically concerned consumers and their product purchases / T. Bettina Cornwell, Charles H. Schwepker, Jr.
505 0 $aImplications of understanding basic attitude change processes and attitude structure for enhancing pro-environmental behaviors / Stephen M. Smith, Curtis P. Haugtvedt -- Green-based innovation : sustainable development in product management / Hector R. Lozada, Alma T. Mintu-Wimsatt -- Cleaning up green marketing claims : a practical checklist / Michael Jay Polonsky -- A classification schema for environmental advertising claims : implications for marketers and policy makers / Les Carlson, Norman Kangun, Stephen J. Grove -- A typology of reverse channel systems for post-consumer recyclables / Donald A. Fuller, Jeff Allen -- Behaviors of environmentally concerned firms : an agenda for effective strategic development / C. Anthony di Benedetto, Rajan Chandran -- In search of market segments for green products / Alma T. Mintu-Wimsatt, Don Michael Bradford -- Voluntary reaction to green policies among market-mavens : an application of the parallel-political marketplace conceptualization / Tom Suraphol Apaiwongse -- Green marketing and selling brotherhood / Joshua L. Wiener, Tabitha A. Doescher -- Environmental issues in the freight transport industry : a qualitative analysis of key stakeholders' perceptions / Bodo B. Schegelmilch, Adamantios Diamantopoulos, Greg M. Bohlen -- The future of environmental marketing : food for thought / Michael Jay Polonsky, Alma T. Mintu-Wimsatt.
588 0 $aPrint version record.
650 0 $aGreen marketing.
650 0 $aProduct management$xEnvironmental aspects.
650 0 $aSocial responsibility of business.
650 6 $aMarketing vert.
650 6 $aProduits commerciaux$xGestion$xAspect de l'environnement.
650 6 $aEntreprises$xResponsabilité sociale.
650 7 $aBUSINESS & ECONOMICS$xGreen Business.$2bisacsh
650 7 $aGreen marketing.$2fast$0(OCoLC)fst00947617
650 7 $aProduct management$xEnvironmental aspects.$2fast$0(OCoLC)fst01078232
650 7 $aSocial responsibility of business.$2fast$0(OCoLC)fst01122851
650 7 $aAlternative Wirtschaft$2gnd
650 7 $aAufsatzsammlung$2gnd
650 7 $aMarketing$2gnd
650 7 $aUmweltbezogenes Management$2gnd
650 7 $aUmweltverträgliches Produkt$2gnd
650 7 $aVerbraucherverhalten$2gnd
650 17 $aMilieu.$2gtt
650 17 $aMarketing.$2gtt
655 4 $aElectronic books.
700 1 $aPolonsky, Michael J.
700 1 $aMintu-Wimsatt, Alma T.
776 08 $iPrint version:$tEnvironmental marketing.$dNew York : Haworth Press, ©1995$z1560249277$w(DLC) 94028993$w(OCoLC)30896135
830 0 $aHaworth marketing resources.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15089759$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS