MARC Record from marc_columbia

LEADER: 06544cam a2201021 a 4500
001 15090798
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008 130603s2004 nyua ob 001 0 eng d
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035 $a(NNC)15090798
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245 00 $aHandbook of product placement in the mass media :$bnew strategies in marketing theory, practice, trends, and ethics /$cMary-Lou Galician, editor.
260 $aNew York :$bBest Business Books,$c©2004.
300 $a1 online resource (288 pages) :$billustrations (some color)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
500 $aPublished simultaneously as Journal of promotion management, Volume 10, Numbers 1/2 2004.
504 $aIncludes bibliographical references and index.
505 0 $aFrom the guest editor -- The practice of product placement -- Controls on product placement -- Case studies of product placement -- Commentary -- Interviews -- Media review -- Roundtable -- Resource guide.
588 0 $aPrint version record.
506 $3Use copy$fRestrictions unspecified$2star$5MiAaHDL
533 $aElectronic reproduction.$b[Place of publication not identified] :$cHathiTrust Digital Library,$d2011.$5MiAaHDL
538 $aMaster and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.$uhttp://purl.oclc.org/DLF/benchrepro0212$5MiAaHDL
583 1 $adigitized$c2011$hHathiTrust Digital Library$lcommitted to preserve$2pda$5MiAaHDL
520 $aLeading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strategies, and audience impacts. The contributors are national experts in a variety of mass media specialties-history, law, and ethics (both media ethics and medical ethics); cultural and critical analysis; content analysis and effects; visuality; marketing, advertising, public relations, and promotion; and digital technology and futures. Handbook of Product Placement in the Mass Media is a part of The Haworth Press, Inc. promotion book series edited by Richard Alan Nelson, PhD, APR. This first-of-its-kind book features interviews with leading critics and proponents of product placement (including the Pulitzer Prize-winning media critic of the LA Times and the Director of the Center for Science in the Public Interest in Washington, DC). You'll also find a lively roundtable of many of the major contributors (in Q & A format), a review of a recent video on product placement, and a helpful resource guide to publications and Web sites that further enhance the value of the book. From the editor: The influence of product placement is perceived as so great that its detractors have sought federal regulation of the practice. This book examines the wider contexts and varied texts of product placement and related mass media marketing strategies. The contributors represent a rich variety of methodological approaches and viewpoints, which should stimulate readers to think about this complex issue in an appropriately multifaceted fashion and to triangulate their own study. The Handbook of Product Placement in the Mass Media: New.
650 0 $aProduct placement in mass media.
650 0 $aSubliminal advertising$zUnited States.
650 0 $aAdvertising$xMoral and ethical aspects.
650 6 $aPlacement de produits dans les médias.
650 6 $aPublicité subliminale$zÉtats-Unis.
650 6 $aPublicité$xAspect moral.
650 7 $aBUSINESS & ECONOMICS$xAdvertising & Promotion.$2bisacsh
650 7 $aAdvertising$xMoral and ethical aspects.$2fast$0(OCoLC)fst00797710
650 7 $aProduct placement in mass media.$2fast$0(OCoLC)fst01896153
650 7 $aSubliminal advertising.$2fast$0(OCoLC)fst01136598
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 17 $aMassamedia.$2gtt
650 17 $aSubliminale waarneming.$2gtt
650 17 $aMarketing.$2gtt
650 17 $aStrategische planning.$2gtt
650 7 $aEthik$2gnd
650 7 $aMarketing$2gnd
650 7 $aMassenmedien$2gnd
650 7 $aProduct placement$2gnd
650 7 $aFernsehen$2gnd
650 07 $aFilm.$2swd
651 7 $aUSA.$2swd
650 7 $aProduct placement in mass media$zUnited States.$2nli
650 7 $aSubliminal advertising$zUnited States.$2nli
650 7 $aAdvertising$xMoral and ethical aspects$zUnited States.$2nli
655 4 $aElectronic books.
700 1 $aGalician, Mary-Lou.
730 0 $aJournal of promotion management.
776 08 $iPrint version:$tHandbook of product placement in the mass media.$dNew York : Best Business Books, ©2004$z0789025345$w(DLC) 2003027329$w(OCoLC)54006478
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15090798$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS