| Record ID | marc_columbia/Columbia-extract-20221130-031.mrc:12052671:3709 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-031.mrc:12052671:3709?format=raw |
LEADER: 03709cam a2200625Ia 4500
001 15063271
005 20210607123328.0
006 m o d
007 cr cn|||||||||
008 020911s1996 enka ob 001 0 eng d
010 $a 95018294
035 $a(OCoLC)ocm50584056
035 $a(NNC)15063271
040 $aN$T$beng$epn$cN$T$dYDXCP$dOCLCG$dOCLCQ$dBTCTA$dOCLCQ$dMT4IT$dUX0$dEBLCP$dOCLCO$dOCLCQ$dOCLCF$dOCLCQ$dNLGGC$dOCLCQ$dTYFRS$dOCLCQ$dAGLDB$dZCU$dMERUC$dCOCUF$dCN8ML$dVNS$dOCLCQ$dVTS$dCEF$dICG$dVT2$dOCLCQ$dWYU$dBRX$dCANPU$dSTF$dW2U$dDKC$dOCLCQ$dCNTRU$dUKAHL$dOCLCQ$dK6U$dOCLCQ$dSFB$dVVJ$dINARC$dOCLCQ$dAJS$dYDX
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020 $a0203064259$q(electronic bk.)
020 $a9780203064252$q(electronic bk.)
020 $a9786610330232
020 $a6610330239
020 $a9780415128681
020 $a0415128684
020 $a9780415186766
020 $a0415186765
020 $z0415128684$q(Cloth)
020 $z0415186765$q(Paper)
035 $a(OCoLC)50584056$z(OCoLC)252796996$z(OCoLC)275192932$z(OCoLC)455990627$z(OCoLC)503064418$z(OCoLC)756874257$z(OCoLC)1044344306$z(OCoLC)1044562106$z(OCoLC)1048133240$z(OCoLC)1055339116$z(OCoLC)1056286496$z(OCoLC)1056433734$z(OCoLC)1060886356$z(OCoLC)1065093053$z(OCoLC)1075562553$z(OCoLC)1078830559$z(OCoLC)1081204115$z(OCoLC)1087274220$z(OCoLC)1087478582$z(OCoLC)1097278221$z(OCoLC)1107327047$z(OCoLC)1125437890$z(OCoLC)1125908362$z(OCoLC)1128011021
050 4 $aHF5827$b.F67 1995eb
072 7 $aBUS$x002000$2bisacsh
082 04 $a659.1$220
049 $aZCUA
100 1 $aForceville, Ch.$q(Charles)
245 10 $aPictorial metaphor in advertising /$cCharles Forceville.
260 $aLondon ;$aNew York :$bRoutledge,$c1996.
300 $a1 online resource (x, 233 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references (pages 223-230) and index.
588 0 $aPrint version record.
505 0 $aChapter 1 Introduction -- chapter 2 Max Black's interaction theory of metaphor -- chapter 3 Towards a theory of pictorial metaphor -- Relevant studies -- chapter 4 Advertising -- Word and image and levels of context -- chapter 5 Communicator and addressee in the advertising message -- Relevance theory perspectives -- chapter 6 Pictorial metaphor in advertisements and billboards -- Case studies -- chapter 7 Individuals' responses to three IBM billboards -- An exploratory experiment -- chapter 8 Closing remarks.
650 0 $aSymbolism in advertising.
650 0 $aPictures$xPrinting.
650 0 $aMetaphor.
650 0 $aAdvertising layout and typography.
650 7 $aBUSINESS & ECONOMICS$xAdvertising & Promotion.$2bisacsh
650 7 $aAdvertising layout and typography.$2fast$0(OCoLC)fst00797870
650 7 $aMetaphor.$2fast$0(OCoLC)fst01018283
650 7 $aPictures$xPrinting.$2fast$0(OCoLC)fst01063827
650 7 $aSymbolism in advertising.$2fast$0(OCoLC)fst01140768
653 0 $aAdvertising
655 0 $aElectronic books.
655 4 $aElectronic books.
776 08 $iPrint version:$aForceville, Ch. (Charles).$tPictorial metaphor in advertising.$dLondon ; New York : Routledge, 1996$z0415128684$w(DLC) 95018294$w(OCoLC)32510502
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15063271$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS