| Record ID | marc_columbia/Columbia-extract-20221130-031.mrc:133509167:5783 |
| Source | marc_columbia |
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LEADER: 05783cam a2200745 i 4500
001 15095079
005 20211106232149.0
006 m o d
007 cr cnu---unuuu
008 131210s1987 nyua ob 001 0 eng d
035 $a(OCoLC)ocn864898779
035 $a(NNC)15095079
040 $aN$T$beng$erda$epn$cN$T$dOCLCE$dOCLCQ$dTYFRS$dYDXCP$dEBLCP$dDEBSZ$dOCLCQ$dMERUC$dOCLCQ$dOCLCO$dOCLCA$dOCLCQ$dUKAHL$dOCLCQ$dOCLCA$dOCLCQ$dOCLCA$dINARC$dK6U$dOCLCO$dOCLCQ
019 $a655488600$a865331638$a1193400920
020 $a9781135433659$q(electronic bk.)
020 $a1135433658$q(electronic bk.)
020 $a9781135433581
020 $a1135433585
020 $z0805800875
020 $z9780805800876
020 $z080580143X
020 $z9780805801439
035 $a(OCoLC)864898779$z(OCoLC)655488600$z(OCoLC)865331638$z(OCoLC)1193400920
050 4 $aHF6107$b.J32 1987eb
072 7 $aBUS$x002000$2bisacsh
082 04 $a659.13/2$222
084 $aCV 3500$2rvk
084 $aDW 4300$2rvk
049 $aZCUA
100 1 $aJacoby, Jacob.
245 14 $aThe comprehension and miscomprehension of print communications :$ban investigation of mass media magazines /$cJacob Jacoby, Wayne D. Hoyer ; sponsored by the Advertising Educational Foundation.
264 1 $aNew York, N.Y. :$bThe Foundation,$c[1987]
264 2 $aHillsdale, N.J. :$bDistributed by L. Erlbaum Associates
264 4 $c©1987
300 $a1 online resource (xvii, 273 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references (pages 147-154).
500 $aIncludes indexes.
588 0 $aPrint version record.
505 0 $aCover; Title; Copyright; Dedication; Contents; Acknowledgments; Foreword; PART I: INTRODUCTION; Chapter 1. The Historical Context; An important note to readers; Introduction; Comprehending mass media communication; The evidence to 1978; The significance of the issue; The A.A.A.A. "TV miscomprehension" project: 1978-80; The comprehension of mass media communications: 1980 to the present; The broadcast media; The print media; Objectives of the print comprehension/miscomprehension investigation; Overview of Chapter 2: Conceptual foundations; Sources; Messages; Media; Receivers.
505 8 $aComprehension and miscomprehensionOverview of Chapter 3: Methodology; Sampling plans; Measuring comprehension/miscomprehension; Implementation; PART II: CONCEPTUAL AND METHODOLOGICAL UNDERPINNINGS; Chapter 2: Conceptual Foundations; Sources; Messages; Content vs. structure; Editorial and advertising content; Factual and inferential content; Material vs. immaterial content; Media; Interpersonal media; Mass media; Receivers; Effects; Comprehension as a principal communication effect; Social psychological models; Advertising models; Consumer behavior models; Summary; A model of comprehension.
505 8 $aThe background of "givens"Communicating meaning; Pre-comprehension effects; Exposure; Peripheral sensory perception; Central cortical representation; Attention; The comprehension process; Sensory analysis; Semantic analysis; Comprehension process outcomes; Non-comprehension; Comprehension; Miscomprehension; Post-comprehension effects; Summary; Relating miscomprehension to deceptive/misleading communications; A policy-oriented framework; Communications that are actually misleading/deceptive; Communications that are likely to deceive/mislead; Acting on "false and/or misleading" communications.
505 8 $aChapter 3. MethodologySampling plans; Sampling plan for magazines; Sampling plan for magazine content; Types of content; Size of content; Sampling plan for respondents; Assessment instruments and independent variables; Open-ended assessment; Closed-ended assessment; Administration procedures; Screener questionnaire; Main questionnaire; Introduction; Test communications and assessment; Assessment-only control condition; Sociodemographics; Response rates and sample composition; Response rates; Sample composition; Post-administration quality controls.
505 8 $aSummarizing the various universe-sample correspondenciesPrincipal dependent measures; Coda; PART III: THE FINDINGS AND THEIR IMPLICATIONS; Chapter 4. Findings; Overview; Comprehension; What is the average level of comprehension?; Unadjusted comprehension; Adjusted comprehension; Does comprehension vary by type of content?; Miscomprehension; What is the average level of miscomprehension?; Proportion of meanings miscomprehended; Proportion of communications miscomprehended; Proportion of magazines miscomprehended; Proportion of readers who miscomprehended.
520 $aFirst Published in 1987. Routledge is an imprint of Taylor & Francis, an informa company.
650 0 $aAdvertising, Magazine.
650 0 $aDeceptive advertising.
650 0 $aMass media.
650 6 $aPublicité dans les magazines.
650 6 $aPublicité mensongère.
650 6 $aMédias.
650 7 $aBUSINESS & ECONOMICS$xAdvertising & Promotion.$2bisacsh
650 7 $aAdvertising, Magazine.$2fast$0(OCoLC)fst00797929
650 7 $aDeceptive advertising.$2fast$0(OCoLC)fst00888983
650 7 $aMass media.$2fast$0(OCoLC)fst01011219
650 7 $aAnzeige$2gnd
650 7 $aMassenmedien$2gnd
655 4 $aElectronic books.
700 1 $aHoyer, Wayne D.
710 2 $aAdvertising Educational Foundation (New York, N.Y.)
776 08 $iPrint version:$aJacoby, Jacob.$tComprehension and miscomprehension of print communications$z0805800875$w(DLC) 87001366$w(OCoLC)15549514
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15095079$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS