MARC Record from marc_columbia

LEADER: 03824cam a2200601Ia 4500
001 15096879
005 20220423232804.0
006 m o d
007 cr cnu---unuuu
008 140124s2013 nyu ob 001 0 eng d
035 $a(OCoLC)ocn869436551
035 $a(NNC)15096879
040 $aYDXCP$beng$epn$cYDXCP$dN$T$dOCLCQ$dOCLCF$dOCLCQ$dTYFRS$dOCLCQ$dZ5A$dVGM$dRRP$dTJC$dBUF$dOCLCQ$dK6U$dOCLCO
019 $a897432557$a958104855
020 $a9781135079741$q(electronic bk.)
020 $a1135079749$q(electronic bk.)
020 $a9780203067604$q(e-book ;$qPDF)
020 $a0203067606$q(e-book ;$qPDF)
020 $z0415814197
020 $z9780415814195
035 $a(OCoLC)869436551$z(OCoLC)897432557$z(OCoLC)958104855
050 4 $aTP548.5.T68$bW55 2013eb
072 7 $aCKB$x000000$2bisacsh
082 04 $a641.2/2$223
049 $aZCUA
245 00 $aWine and identity :$bbranding, heritage, terroir /$cedited by Matt Harvey, Leanne White and Warwick Frost.
260 $aNew York :$bRoutledge,$c2013.
300 $a1 online resource
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aRoutledge studies of gastronomy, food and drink
504 $aIncludes bibliographical references and index.
588 0 $aPrint version record.
505 0 $aHeritage -- Branding -- Terroir -- Conclusion.
520 $a"In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products - whether wine or wine tourism - from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories - engaging and provocative stories which engage consumers and tourists and translate into sales. This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first - branding - investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second - heritage - considers cases where there are strong linkages between cultural heritage and wine marketing. The third section - terroir - explores how a 'sense of place' is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition. This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies"--EBL.
650 0 $aWine tourism.
650 0 $aHeritage tourism.
650 6 $aŒnotourisme.
650 6 $aTourisme culturel.
650 7 $acultural tourism.$2aat
650 7 $aCOOKING$xGeneral.$2bisacsh
650 7 $aHeritage tourism.$2fast$0(OCoLC)fst00955465
650 7 $aWine tourism.$2fast$0(OCoLC)fst01739997
655 0 $aElectronic books.
655 4 $aElectronic books.
700 1 $aHarvey, Matt,$eeditor.
700 1 $aWhite, Leanne,$eeditor.
700 1 $aFrost, Warwick,$eeditor.
776 08 $iPrint version:$tWine and identity.$d[S.l.] : Routledge, 2013$z9780415814195$w(OCoLC)823577415
830 0 $aRoutledge studies of gastronomy, food and drink.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15096879$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS