| Record ID | marc_columbia/Columbia-extract-20221130-031.mrc:143926851:2822 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-031.mrc:143926851:2822?format=raw |
LEADER: 02822cam a2200553 i 4500
001 15098246
005 20221112231711.0
006 m o d
007 cr cn|||||||||
008 140217t20132003nyua ob 001 0 eng d
035 $a(OCoLC)ocn874173158
035 $a(NNC)15098246
040 $aE7B$beng$erda$epn$cE7B$dIDEBK$dUKMGB$dTYFRS$dDEBSZ$dOCLCQ$dMOR$dOCLCQ$dOCLCF$dOCLCQ$dK6U$dOCLCO$dOCLCQ
016 7 $a016655467$2Uk
019 $a870895589$a897457344
020 $a9781315785868$q(e-book)
020 $a1315785862$q(e-book)
020 $a1306422825$q(ebk)
020 $a9781306422826$q(ebk)
020 $a9781317718796
020 $a1317718798
020 $z9780789019448
020 $z9780789019455$z0789019442$z0789019450
035 $a(OCoLC)874173158$z(OCoLC)870895589$z(OCoLC)897457344
037 $a573533$bMIL
050 4 $aHF5415.5$b.C843 2013eb
082 04 $a658.8/12/02854678$222
049 $aZCUA
245 00 $aCustomer relationship management in electronic markets /$cGopalkrishnan R. Iyer, David Bejou, editors.
264 1 $aNew Nork, New York ;$aOxfordshire, England :$bRoutledge,$c2013.
264 4 $c©2003
300 $a1 online resource (124 pages) :$billustrations, tables
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references and index.
588 0 $aPrint version record.
505 0 $aCustomer relationship management in electronic markets / Gopalkrishnan R. Iyer, David Bejou -- Building consumer relationships electronically / Shelby H. Mclntyre -- Loyalty in e-tailing : a conceptual framework / Dhruv Grewal, Joan Lindsey-Mullikin, Jeanne Munger -- The survival of internet-based B2B exchanges : the critical role of relationships / Kishore Gopalakrishna Pillai, Arun Sharma -- Business buyer relationship management through seamless internet integration / J. David Lichtenthal -- Emergent internet technology applications for relationship marketing : a customer-centered view / Jon M. Shapiro, Nicholas C. Romano, Jr., Banwari Mittal.
650 0 $aCustomer relations$xManagement.
650 0 $aCustomer relations$xTechnological innovations.
650 0 $aElectronic commerce.
650 6 $aCommerce électronique.
650 7 $aCustomer relations$xManagement.$2fast$0(OCoLC)fst00885539
650 7 $aElectronic commerce.$2fast$0(OCoLC)fst00906906
700 1 $aIyer, Gopalkrishnan R.
700 1 $aBejou, David.
776 08 $iPrint version:$tCustomer relationship management in electronic markets.$dNew Nork, New York ; Oxfordshire, England : Routledge, 2013, ©2003$hxiv, 113 pages$z9780789019448
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15098246$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS