MARC Record from marc_columbia

LEADER: 04242cam a2200649 i 4500
001 15099203
005 20220521231635.0
006 m o d
007 cr cnu---unuuu
008 140505s2007 nyua ob 101 0 eng d
035 $a(OCoLC)ocn879202654
035 $a(NNC)15099203
040 $aN$T$beng$erda$epn$cN$T$dIDEBK$dYDXCP$dTYFRS$dEBLCP$dDEBSZ$dOCLCQ$dMOR$dOCLCQ$dOCLCF$dUKAHL$dOCLCQ$dBRF$dOCLCQ$dOCLCO
019 $a881415874
020 $a9781136759727$q(electronic bk.)
020 $a1136759727$q(electronic bk.)
020 $z9780789029652
020 $z0789029650
035 $a(OCoLC)879202654$z(OCoLC)881415874
050 4 $aHF5414$b.S635 2007eb
072 7 $aBUS$x082000$2bisacsh
072 7 $aBUS$x041000$2bisacsh
072 7 $aBUS$x042000$2bisacsh
072 7 $aBUS$x085000$2bisacsh
082 04 $a658.8$222
049 $aZCUA
245 00 $aSocial marketing :$badvances in research and theory /$cDebra Z. Basil, Walter Wymer, editors.
264 1 $aBinghamton, NY :$bBest Business Books,$c[2007]
264 4 $c©2007
300 $a1 online resource (xxi, 159 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
500 $a"Co-published simultaneously as Journal of nonprofit & public sector marketing, volume 17, numbers 1/2 2007."
500 $a"Consists of articles resulting from the inaugural conference "Social Marketing Advances in Research and Theory" (SMART), held September 16-18, 2004 in Kananaskis, Alberta Canada. ... sponsored by the Centre for Socially Responsible Marketing at the University of Lethbridge, Canada, in conjunction with the Society for Consumer Psychology"--Foreword
504 $aIncludes bibliographical references and index.
588 0 $aPrint version record.
505 0 $aCover; Half Title; Copyright; Title; CONTENTS; Foreword; CASE STUDIES; The World Anti-Doping Agency: The Role of Social Marketing; From Public Education to Social Marketing: The Evolution of the Canadian Heritage Anti-Racism Social Marketing Program; North Carolina's Social Marketing Matrix Team: Using Social Marketing Concepts to Institutionalize Social Marketing Capacity in a State Health Department; EMPIRICAL ARTICLES; The Response to the Commitment with Block-Leader Recycling Promotion Technique: A Longitudinal Approach; The Internet in Social Marketing Research; QUALITATIVE ARTICLE.
505 8 $aTransport Behavior: A Role for Social MarketingCONCEPTUAL FRAMEWORK ARTICLE; A Typology of Charity Support Behaviors: Toward a Holistic View of Helping; Index.
520 $aLearn what marketing practices can positively impact behaviorThe success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches. Chapters examine case studies and qualitative research to gain insight into the adoption of marketing practices to enable social change. This superb collection of top presentations from the SMART (Social Marketing Advances in Research an.
650 0 $aSocial marketing$xStudy and teaching$vCongresses.
650 0 $aSocial marketing$vCongresses.
650 6 $aMarketing social$xÉtude et enseignement$vCongrès.
650 6 $aMarketing social$vCongrès.
650 7 $aBUSINESS & ECONOMICS$xIndustrial Management.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement Science.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xOrganizational Behavior.$2bisacsh
650 7 $aSocial marketing.$2fast$0(OCoLC)fst01122635
655 4 $aElectronic books.
655 7 $aConference papers and proceedings.$2fast$0(OCoLC)fst01423772
700 1 $aBasil, Debra Z.
700 1 $aWymer, Walter W.
730 0 $aJournal of nonprofit & public sector marketing.
776 08 $iPrint version:$tSocial marketing$z9780789029652$w(DLC) 2006038323$w(OCoLC)76416640
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15099203$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS