MARC Record from marc_columbia

LEADER: 03870cam a2200577 i 4500
001 15099941
005 20221112232114.0
006 m o d
007 cr |n|||||||||
008 140614s1991 nyu ob 000 0 eng d
035 $a(OCoLC)ocn881416643
035 $a(NNC)15099941
040 $aEBLCP$beng$epn$cEBLCP$dDEBSZ$dOCLCQ$dN$T$dE7B$dOCLCQ$dOCLCF$dOCLCQ$dMOR$dMERUC$dOCLCQ$dUKAHL$dOCLCQ$dK6U$dOCLCO$dOCLCQ
019 $a884590929
020 $a9781136695391$q(electronic bk.)
020 $a1136695397$q(electronic bk.)
020 $a9780203812822$q(e-book)
020 $a0203812824$q(e-book)
020 $z9780805809305
020 $z9780415515580
035 $a(OCoLC)881416643$z(OCoLC)884590929
050 4 $aHD59
072 7 $aBUS$x002000$2bisacsh
082 04 $a659$223
049 $aZCUA
245 00 $aPublic Relations Research Annual.$nVolume 3.
260 $aNew York :$bRoutledge,$c©1991.
300 $a1 online resource (249 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
588 0 $aPrint version record.
504 $aIncludes bibliographical references.
505 0 $aCover; Half Title; Series Page; Title Page; Copyright Page; Table of Contents; Preface; Part I Research Reviews; Chapter 1 The Chief Executive Officer's Internal Communication Role: A Benchmark Program of Research; Chapter 2 Role Taking and Sensitivity: Keys to Playing and Making Public Relations Roles; Part II Reports of Original Research; Chapter 3 Public Relations and ""Women's Work"": Toward a Feminist Analysis of Public Relations Roles; Chapter 4 Court-Ordered Relief from Sex Discrimination in the Foreign Service: Implications for Women Working in Development Communication.
505 8 $aChapter 5 The Limits of Symmetry: A Game Theory Approach to Symmetric and Asymmetric Public RelationsChapter 6 Organizational Ideology, Structure, and Communication Efficacy: A Causal Analysis; Chapter 7 Conflict Between Public Relations Agencies and Their Clients: A Game Theory Analysis; Chapter 8 How Publics, Public Relations, and the Media Shape the Public Opinion Process; Chapter 9 Effects of Involvement on Reactions to Sources of Messages and to Message Clusters; Chapter 10 Communicating with Risk Takers: A Public Relations Perspective; Author Index; Subject Index.
500 $aPublished in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought and investigation brought to bear on this subject. Many relevant topics are discussed, including communication roles, women's issues in the feminization of the field, the concepts of symmetry and game theory, and finally, publics -- dealing with.
650 0 $aPublic relations.
650 0 $aPublic relations$xResearch.
650 2 $aPublic Relations
650 6 $aRelations publiques.
650 6 $aRelations publiques$xRecherche.
650 7 $apublic relations.$2aat
650 7 $aBUSINESS & ECONOMICS$xAdvertising & Promotion.$2bisacsh
650 7 $aPublic relations.$2fast$0(OCoLC)fst01082892
650 7 $aPublic relations$xResearch.$2fast$0(OCoLC)fst01082916
700 1 $aGrunig, Larissa A.
700 1 $aGrunig, James E.
710 2 $aAssociation for Education in Journalism and Mass Communication.$bPublic Relations Division.
776 08 $iPrint version:$aGrunig, Larissa A.$tPublic Relations Research Annual : Volume 3.$dHoboken : Taylor and Francis, ©2014$z9780805809305
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15099941$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS