MARC Record from marc_columbia

LEADER: 05081cam a2200565 a 4500
001 15100770
005 20221119231928.0
006 m o d
007 cr |n|||||||||
008 140725s2014 xx o 000 0 eng d
035 $a(OCoLC)ocn884549487
035 $a(NNC)15100770
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019 $a957635205$a960448257$a960736920
020 $a1306973260$q(ebk)
020 $a9781306973267$q(ebk)
020 $a1136294457
020 $a9781136294457
020 $z9780415531856$q(hardback)
020 $z0415531853$q(hardback)
020 $z9780415531863$q(paperback)
020 $z0415531861$q(paperback)
035 $a(OCoLC)884549487$z(OCoLC)957635205$z(OCoLC)960448257$z(OCoLC)960736920
037 $a628577$bMIL
050 4 $aR118
060 4 $aW 62
082 04 $a610.7$b23
084 $aLAN004000$2bisacsh
049 $aZCUA
100 1 $aWhaley, Bryan B.
245 10 $aResearch Methods in Health Communication :$bPrinciples and Application.
260 $bRoutledge,$c2014.
300 $a1 online resource
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
588 0 $aPrint version record.
520 $a"This volume provides an essential roster of primary research methods as they apply to health communication inquiry. Editor Bryan B. Whaley brings together key health communication researchers to write about their primary methodological areas. Their chapters offer guidance and insights for a variety of approaches to answering research questions. The methods included here cover:Exploration and Description: interview/focus groups, case study, ethnography, and surveys; Examining Messages and Interpersonal Exchanges: narrative analysis, conversational analysis, analyzing physician-patient interactions, social network analysis, and content analysis;Causal Explication: experimental research, meta-analysis, and meta-synthesis; andCultural, Population, and Critical Concerns: rhetorical methods and criticism, and methodological issues when investigating stigmatized populations, and groups with health disparities. Chapters cite or use examples from allied health areas -- nursing, public health, sociology, medicine -- to demonstrate the breadth of health communication studies. This work highlights the importance of methodology in health communication research in multiple contexts. Developed to provide a fundamental reference for investigating health communication, this volume will serve as an invaluable tool for researchers and students across the social science and health disciplines"--$cProvided by publisher
520 $a"Description This volume provides an essential roster of primary research methods as they apply to health communication inquiry. Editor Bryan B. Whaley brings together key health communication researchers to write about their primary methodological areas. Their chapters offer guidance and insights for a variety of approaches to answering research questions. The methods included here cover: -Exploration and Description: interview/focus groups, case study, ethnography, and surveys; -Examining Messages and Interpersonal Exchanges: narrative analysis, conversational analysis, analyzing physician-patient interactions, social network analysis, and content analysis; -Causal Explication: experimental research, meta-analysis, and meta-synthesis; and -Cultural, Population, and Critical Concerns: rhetorical methods and criticism, and methodological issues when investigating stigmatized populations, and groups with health disparities. Chapters cite or use examples from allied health areas -- nursing, public health, sociology, medicine -- to demonstrate the breadth of health communication studies. This work highlights the importance of methodology in health communication research in multiple contexts. Developed to provide a fundamental reference for investigating health communication, this volume will serve as an invaluable tool for researchers and students across the social science and health disciplines"--$cProvided by publisher
505 0 $aMethod matters -- Exploration and description -- Examining messages and interpersonal exchanges -- Causal explication -- Cultural, population, and critical concerns -- Method reflections.
650 0 $aCommunication in medicine.
650 0 $aCommunication in medicine$xResearch$xMethodology.
650 2 $aHealth Communication$xmethods
650 6 $aCommunication en médecine.
650 6 $aCommunication en médecine$xRecherche$xMéthodologie.
650 7 $aLANGUAGE ARTS & DISCIPLINES$xCommunication Studies.$2bisacsh
650 7 $aCommunication in medicine.$2fast$0(OCoLC)fst00870205
776 08 $iPrint version:$z9781306973267
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15100770$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS