MARC Record from marc_columbia

LEADER: 05130cam a2200841Ii 4500
001 15106701
005 20220709231047.0
006 m o d
007 cr nnu|||unuuu
008 150717s2016 enk obf 001 0 eng d
035 $a(OCoLC)ocn913955380
035 $a(NNC)15106701
040 $aN$T$beng$erda$epn$cN$T$dIDEBK$dN$T$dYDXCP$dCDX$dOCLCF$dU3G$dOCLCQ$dUKMGB$dNHM$dTYFRS$dLUG$dU3W$dAU@$dOCLCQ$dUKAHL$dYDX$dK6U$dOCLCO
015 $aGBB5B2533$2bnb
016 7 $a017495217$2Uk
019 $a958100225$a959546171
020 $a9781315813998$q(electronic bk.)
020 $a1315813998$q(electronic bk.)
020 $a9781317803157 (electronic bk. ;$q(ePub)
020 $a1317803159 (electronic bk. ;$q(ePub)
020 $a9781317803164 (electronic bk. ;$q(PDF)
020 $a1317803167 (electronic bk. ;$q(PDF)
020 $a9781317803140 (electronic bk. ;$q(Mobipocket)
020 $a1317803140 (electronic bk. ;$q(Mobipocket)
020 $z9780415742955$q(hardback)
020 $z0415742951$q(hardback)
020 $z9780415742962$q(pbk.)
020 $z041574296X$q(pbk.)
024 7 $a10.4324/9781315813998$2doi
035 $a(OCoLC)913955380$z(OCoLC)958100225$z(OCoLC)959546171
050 4 $aHF5415.3$b.Z37 2016e
050 4 $aHF5415.3
072 7 $aBUS$x082000$2bisacsh
072 7 $aBUS$x041000$2bisacsh
072 7 $aBUS$x042000$2bisacsh
072 7 $aBUS$x085000$2bisacsh
082 04 $a658.8/27$223
049 $aZCUA
100 1 $aZarantonello, Lia,$eauthor.
245 14 $aThe handbook of brand management scales /$cLia Zarantonello and Véronique Pauwels-Delassus ; Forewords by K.L. Keller and S. Sthanunathan.
246 30 $aBrand management scales
250 $aFirst edition.
264 1 $aAbingdon, Oxon ;$aNew York, NY :$bRoutledge, Taylor & Francis Group,$c2016.
300 $a1 online resource (xix, 309 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references and indexes.
588 0 $aOnline resource; title from digital title page (Taylor & Francis Group, viewed April 26, 2019).
520 $a"The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need. Sample scales include brand personality, brand authenticity, consumer-brand relationships and brand equity. Each scale is included with a clear definition of the construct it is designed to benchmark, a description of the scale itself, how to use it and examples of possible applications in managerial and academic contexts. A much-needed reference point, this is a unique, vital and convenient volume that should be within reach of every marketing scholar's and manager's desk."--Provided by publisher.
505 0 $aForeword / K.L. Keller -- Foreword / S. Sthanunathan -- Brand identity and brand image -- Brand associations -- Brand personality -- Brand authenticity -- Perceived brand differentiation -- Attitudes toward the brand -- Experiential consumption with brands -- Consumers' emotions toward the brand -- Attachment to the brand -- Consumer-brand relationships -- Brand equity -- Brand orientation -- Consumer dispositions toward brands -- Brand orientation.
650 0 $aMarketing research$xStatistical methods$vHandbooks, manuals, etc.
650 0 $aConsumer behavior$xResearch.
650 0 $aScaling (Social sciences)$vHandbooks, manuals, etc.
650 6 $aMarketing$xRecherche$xMéthodes statistiques$vGuides, manuels, etc.
650 6 $aConsommateurs$xComportement$xRecherche.
650 6 $aConstruction d'une échelle (Sciences sociales)$vGuides, manuels, etc.
650 7 $aBUSINESS & ECONOMICS$xIndustrial Management.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement Science.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xOrganizational Behavior.$2bisacsh
650 7 $aConsumer behavior$xResearch.$2fast$0(OCoLC)fst00876249
650 7 $aMarketing research$xStatistical methods.$2fast$0(OCoLC)fst01010301
650 7 $aScaling (Social sciences)$2fast$0(OCoLC)fst01106335
655 0 $aElectronic books.
655 4 $aElectronic books.
655 7 $aHandbooks and manuals.$2fast$0(OCoLC)fst01423877
700 1 $aPauwels-Delassus, Véronique,$eauthor.
700 1 $aKeller, Kevin Lane,$d1956-$ewriter of foreword.
700 1 $aSthanunathan, Stan,$d1959-$ewriter of foreword.
776 08 $iPrint version:$aZarantonello, Lia.$tHandbook of brand management scales.$bFirst edition.$dLondon ; New York : Routledge Taylor & Francis Group, 2016$z9780415742955$z9780415742962$w(DLC) 2015004069$w(OCoLC)903473795
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15106701$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS