| Record ID | marc_columbia/Columbia-extract-20221130-031.mrc:176509265:2801 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-031.mrc:176509265:2801?format=raw |
LEADER: 02801cam a2200661Ii 4500
001 15107156
005 20220521231847.0
006 m o d
007 cr cnu|||unuuu
008 150813s2016 nyu ob 001 0 eng d
035 $a(OCoLC)ocn918135654
035 $a(NNC)15107156
040 $aN$T$beng$erda$epn$cN$T$dN$T$dOCLCO$dYDXCP$dOCLCF$dOCLCO$dNRC$dOCLCO$dTYFRS$dQGK$dOCLCA$dUKMGB$dOTZ$dUKAHL$dOCLCQ$dK6U$dOCLCO$dINARC$dOCLCO
015 $aGBB5B4288$2bnb
016 7 $a017507514$2Uk
020 $a9781317458548$q(electronic bk.)
020 $a1317458540$q(electronic bk.)
020 $a9781315700335$q(electronic bk.)
020 $a1315700336$q(electronic bk.)
020 $a9781317458531
020 $a1317458532
020 $a9781317458524
020 $a1317458524
020 $z9781138901018$q(hbk.)
020 $z9781138901025$q(pbk.)
024 7 $a10.4324/9781315700335$2doi
035 $a(OCoLC)918135654
037 $a9781317458531$bIngram Content Group
050 4 $aP96.M34$bM4 2016
072 7 $aSOC$x052000$2bisacsh
082 04 $a302.23068$223
049 $aZCUA
100 1 $aHollifield, C. Ann,$eauthor.
245 10 $aMedia management :$ba casebook approach /$cC. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, and Wilson Lowrey.
250 $aFifth edition.
264 1 $aNew York :$bRoutledge,$c2016.
300 $a1 online resource
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aRoutledge communication series
588 0 $aOnline resource; title from PDF title page (Ebsco, viewed Aug. 14, 2015).
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction: Preparing for and using the case method -- Leadership -- Motivation -- Workforce -- Entrepreneurship -- Planning & project management -- Innovation -- Market analysis -- Marketing & research -- Law, regulations, and ethics -- Extended case study 1 -- Extended case study 2.
650 0 $aMass media$xManagement$vCase studies.
650 6 $aMédias$xGestion$vÉtudes de cas.
650 7 $aSOCIAL SCIENCE$xMedia Studies.$2bisacsh
650 7 $aMass media$xManagement.$2fast$0(OCoLC)fst01011264
655 0 $aElectronic books.
655 4 $aElectronic books.
655 7 $aCase studies.$2fast$0(OCoLC)fst01423765
700 1 $aWicks, Jan LeBlanc,$eauthor.
700 1 $aSylvie, George,$eauthor.
700 1 $aLowrey, Wilson,$eauthor.
776 08 $iPrint version:$aHollifield, C. Ann.$tMedia management.$bFifth edition$z9781138901025$w(DLC) 2014045615$w(OCoLC)898029294
830 0 $aRoutledge communication series.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15107156$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS