MARC Record from marc_columbia

LEADER: 04241cam a2200745 i 4500
001 15109453
005 20210607140314.0
006 m o d
007 cr |||||||||||
008 160127t20162016nyua ob 001 0 eng
010 $a 2016004224
035 $a(OCoLC)ocn936205779
035 $a(NNC)15109453
040 $aDLC$beng$erda$epn$cDLC$dYDX$dOCLCF$dN$T$dYDXCP$dTYFRS$dNRC$dOCLCQ$dZ5A$dIAT$dCQ$$dVLB$dU3W$dD6H$dOCLCQ$dUKAHL$dOL$$dOCLCQ$dS2H$dUKMGB$dIDEBK$dEBLCP$dMERUC$dA7U
015 $aGBB687960$2bnb
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019 $a950739112$a951076567$a957680306$a958863460$a959424576$a962004580$a1100697415$a1117184013$a1124536266
020 $a9781315652375$q(electronic book)
020 $a1315652374$q(electronic book)
020 $a9781317312871$q(electronic book)
020 $a1317312872$q(electronic book)
020 $a9781317312888$q(e-book)
020 $a1317312880
020 $z9781138948594$q(hardcover)
020 $z9781138948600$q(pbk.)
020 $a9781317312864$q(Mobipocket ebook)
020 $a1317312864
035 $a(OCoLC)936205779$z(OCoLC)950739112$z(OCoLC)951076567$z(OCoLC)957680306$z(OCoLC)958863460$z(OCoLC)959424576$z(OCoLC)962004580$z(OCoLC)1100697415$z(OCoLC)1117184013$z(OCoLC)1124536266
037 $a926588$bMIL
042 $apcc
050 14 $aHD59$b.K558 2016
072 7 $aBUS$x082000$2bisacsh
072 7 $aBUS$x041000$2bisacsh
072 7 $aBUS$x042000$2bisacsh
072 7 $aBUS$x085000$2bisacsh
082 00 $a658.8/72$223
049 $aZCUA
100 1 $aKim, Carolyn Mae,$eauthor.
245 10 $aSocial media campaigns :$bstrategies for public relations and marketing /$cCarolyn Mae Kim.
264 1 $aNew York, NY :$bRoutledge,$c2016.
264 4 $c©2016
300 $a1 online resource
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references and index.
588 0 $aOnline resource; title from digital title page (viewed on September 02, 2016).
505 0 $a1. Social influence : understanding the development, value, and role of social media for organizations -- 2. Step 1 : listening : developing research, discovering data, and applying meaning -- 3. Step 2a : strategic design : developing a data-informed social media campaign -- 4. Step 2b : strategic design : designing creative engagement in brand communities -- 5. Step 3 : implementation and monitoring : joining conversations and creating purposeful interaction -- 6. Step 4. Evaluation : showcasing success and growth opportunities.
520 $a"Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment."--Publisher's description.
650 0 $aInternet in public relations.
650 0 $aInternet marketing.
650 0 $aSocial media.
650 0 $aPublic relations.
650 7 $aBUSINESS & ECONOMICS$xIndustrial Management.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement Science.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xOrganizational Behavior.$2bisacsh
650 7 $aInternet in public relations.$2fast$0(OCoLC)fst00977261
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
650 7 $aPublic relations.$2fast$0(OCoLC)fst01082892
650 7 $aSocial media.$2fast$0(OCoLC)fst01741098
655 4 $aElectronic books.
776 08 $iPrint version:$aKim, Carolyn Mae.$tSocial media campaigns.$dNew York, NY : Routledge, 2016$z9781138948594$w(DLC) 2015048433
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15109453$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS