MARC Record from marc_columbia

LEADER: 04201cam a2200613Ii 4500
001 15109728
005 20210821231436.0
006 m o d
007 cr cnu|||unuuu
008 160216s2016 nyua ob 001 0 eng d
035 $a(OCoLC)ocn939519323
035 $a(NNC)15109728
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020 $a9781317568858$q(electronic bk.)
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020 $a1317568834$q(electronic bk.)
020 $z9781138830844$q(hardback)
020 $z1138830844$q(hardback)
020 $z9780815386575$q(paperback)
020 $z0815386575$q(paperback)
035 $a(OCoLC)939519323$z(OCoLC)939999981$z(OCoLC)948793220$z(OCoLC)982325478$z(OCoLC)982394263$z(OCoLC)999407926$z(OCoLC)1000440781$z(OCoLC)1002233023$z(OCoLC)1012046874$z(OCoLC)1058426497$z(OCoLC)1083379757$z(OCoLC)1086446934
037 $a4406493$bProquest Ebook Central
050 4 $aHD59$b.J64 2016eb
072 7 $aBUS$x002000$2bisacsh
082 04 $a659.2$223
049 $aZCUA
100 1 $aJohnston, Jane,$d1961-$eauthor.
245 10 $aPublic relations and the public interest /$cJane Johnston.
264 1 $aNew York ;$aLondon :$bRoutledge, Taylor & Francis Group,$c2016.
300 $a1 online resource (vii, 213 pages) :$billustrations.
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aRoutledge research in public relations ;$v7
504 $aIncludes bibliographical references and index.
505 0 $aThe public interest, public relations and society -- Theoretical scaffolding and critical perspectives -- Locating the public interest in public relations : agency, alliances and pro bono publico -- Communication and media in the public interest -- Culture and public interest : community voices, social inclusion and participation -- Social capital & capacity building : connecting communities in the public interest -- The law, social change and the public interest -- The public interest, ethics and values : from moral philosophy to professional codes -- The public interest and public relations : key intersections and considered directions.
520 $aThis book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book's themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how activism and social media have invigorated community control of the public interest. Chapters explore the role of the public interest, including cross-cultural and multicultural challenges, community and internal consultation, communication choices and listening to minorities and subaltern publics.
588 0 $aOnline resource; title from PDF title page (EBSCO, viewed February 22, 2016).
650 0 $aPublic relations.
650 7 $aBUSINESS & ECONOMICS$xAdvertising & Promotion.$2bisacsh
650 7 $aPublic relations.$2fast$0(OCoLC)fst01082892
655 4 $aElectronic books.
776 08 $iPrint version:$aJohnston, Jane, 1961-$tPublic relations and the public interest.$dNew York ; London : Routledge, 2016$z9781138830844$z1138830844$w(DLC) 2015040932$w(OCoLC)919342432
830 0 $aRoutledge research in public relations ;$v7.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15109728$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS