| Record ID | marc_columbia/Columbia-extract-20221130-031.mrc:212117360:4106 |
| Source | marc_columbia |
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LEADER: 04106cam a2200661Ii 4500
001 15117748
005 20220703233628.0
006 m o d
007 cr cnu---unuuu
008 170222t20172017nyua ob 001 0 eng d
035 $a(OCoLC)ocn973406011
035 $a(NNC)15117748
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020 $a9781317225461$q(electronic bk.)
020 $a1317225465$q(electronic bk.)
020 $a9781315623252$q(ebook)
020 $a1315623250$q(ebook)
020 $a9781317225454
020 $a1317225457
020 $z9781138654426
020 $z1138654426
020 $z9781138654457
020 $z1138654450
024 8 $a99972508434
035 $a(OCoLC)973406011$z(OCoLC)973504960$z(OCoLC)973508304$z(OCoLC)973751009$z(OCoLC)973755178$z(OCoLC)973798255$z(OCoLC)973801879$z(OCoLC)973896949$z(OCoLC)973911914$z(OCoLC)974025074$z(OCoLC)974033025$z(OCoLC)974305995$z(OCoLC)974440678$z(OCoLC)974556056$z(OCoLC)1118666561$z(OCoLC)1283001407
037 $a9781317225454$bIngram Content Group
050 4 $aHF6146.I58$bA38 2017eb
072 7 $aBUS$x002000$2bisacsh
082 04 $a659.14/4$223
049 $aZCUA
245 00 $aDigital advertising :$btheory and research /$cedited by Shelly Rodgers, Esther Thorson.
250 $aThird edition.
264 1 $aNew York, NY :$bRoutledge,$c2017.
264 4 $c©2017
300 $a1 online resource (xxviii, 465 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 0 $aAdvances in Consumer Psychology
504 $aIncludes bibliographical references and index.
588 0 $aDescription based on online resource, viewed October 28, 2019.
505 0 $apt. I. Research foundations -- pt. II. Theory breakthroughs -- pt. III. New approaches to research -- pt. IV. Digital media : radiating voices -- pt. V. Evaluating digital advertising -- pt. VI. Future research trends and opportunities.
506 1 $aLegal Deposit;$cOnly available on premises controlled by the deposit library and to one user at any one time;$eThe Legal Deposit Libraries (Non-Print Works) Regulations (UK).$5WlAbNL
540 $aRestricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.$5WlAbNL
520 $aDigital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.
650 0 $aInternet advertising.
650 6 $aPublicité sur Internet.
650 7 $aBUSINESS & ECONOMICS$xAdvertising & Promotion.$2bisacsh
650 7 $aInternet advertising.$2fast$0(OCoLC)fst00977220
655 0 $aElectronic books.
655 4 $aElectronic books.
700 1 $aRodgers, Shelly$q(Shelly Lannette),$d1965-$eeditor.
700 1 $aThorson, Esther,$eeditor.
775 08 $iRevised edition of:$tAdvertising and the World Wide Web.$dMahwah, NJ : Lawrence Erlbaum Associates, 1999
776 08 $iPrint version:$tDigital advertising.$bThird edition.$dNew York, NY : Routledge, 2017$z9781138654426$w(DLC) 2016043446$w(OCoLC)967417610
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15117748$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS