MARC Record from marc_columbia

LEADER: 05360cam a2200721 i 4500
001 15119175
005 20220521232212.0
006 m o d
007 cr |||||||||||
008 170425s2017 nyu ob 001 0 eng
010 $a 2017019461
035 $a(OCoLC)ocn984512171
035 $a(NNC)15119175
040 $aDLC$beng$erda$epn$cDLC$dOCLCF$dYDX$dN$T$dEBLCP$dORU$dUMI$dSTF$dTOH$dVT2$dCEF$dKSU$dU3W$dDLC$dTYFRS$dWYU$dUAB$dOCLCQ$dK6U$dCZL$dAU@$dUKAHL$dBLOOM$dOCLCO
019 $a992804544$a993879248$a1048190062$a1097131375
020 $a9781315225722$q(E-book)
020 $a1315225727
020 $a9781351847742
020 $a1351847740
020 $a0415787785
020 $a9780415787789
020 $a9780415787796$q(pbk.)
020 $a0415787793
020 $z9780415787789$q(hardback)
020 $a9781351847759$q(e-book ;$qPDF)
020 $a1351847759
020 $a9781351847735$q(e-book ;$qMobi)
020 $a1351847732
035 $a(OCoLC)984512171$z(OCoLC)992804544$z(OCoLC)993879248$z(OCoLC)1048190062$z(OCoLC)1097131375
037 $aCL0500000875$bSafari Books Online
042 $apcc
050 00 $aPN1992.94
072 7 $aPER$x010010$2bisacsh
082 00 $a791.4502/32$223
049 $aZCUA
100 1 $aDiZazzo, Raymond,$eauthor.
245 14 $aThe corporate media toolkit :$badvanced techniques for producers, writers and directors /$cRay DiZazzo.
264 1 $aNew York and London :$bRoutledge, Taylor & Francis Group,$c2017.
300 $a1 online resource
336 $atext$btxt$2rdacontent
337 $acomputer$bn$2rdamedia
338 $aonline resource$bnc$2rdacarrier
500 $aIncludes index.
588 0 $aPrint version record and CIP data provided by publisher.
504 $aIncludes bibliographical references and index.
505 0 $aChapter 1: A Cut Above; B-Roll: A Subtle Difference; A Director's Command; The Power of Subtlety and Nuance -- Chapter 2: Sensibilities; Empathy: The Key Ingredient; Other Influences -- Chapter 3: Program Inception: The Needs Analysis; POTS? Say What?; Design: The Program Needs Analysis; What the PNA Provides; Content Caution; The Initial Client Meeting -- Chapter 4: The Script; The Scriptwriter; Beware the Influence of Ego and Status; The Script.
505 8 $aApproval by Committee Saved by a Single Point of Contact; And Finally ... -- Chapter 5: Preproduction; The Virtual Walkthrough; Critical Choices; Client Handling in Preproduction; Working with the Producer -- Chapter 6: Talent; Role-Play Actors: Yes or No?; Number One and ... One; Talent Times Three; The Voice-Over Option -- Chapter 7: Directing Actors on Location or in the Studio; Tradition Versus Corporate; The Director as Protector; Employee "Actors"; Executives; Executives on Teleprompter; So ... -- Chapter 8: Production; The Director's Role; Prep: The Key.
505 8 $aReal World Versus Absolute Perfection; Quick Tips; Collaborating with the Crew -- Chapter 9: Postproduction; The Editor's Role; From Pieces to a Whole; Fix It in Post?; Recognizing Performance Credibility; Clients and Producers: Pick Your Battles with Great Care; Cuts Only or "the Works"? -- Chapter 10: Approvals and Client Meetings; Return of the PNA; Dealing with Client Changes; Leave Your Ego at the Door -- Chapter 11: Signing Off ... for Now; A Bit of Parting Advice -- Appendix 1 Shoot Breakdown in 4 Steps; Appendix 2 Elements Breakdown; Index.
520 $aThis book offers corporate writers, producers and directors an accessibly-written, hands-on guide to practical techniques important in producing high-quality, nuanced work in a corporate environment. Exploring each phase of media development--project inception, client interactions, scriptwriting, preproduction, casting, auditions, production and postproduction--author Ray DiZazzo teaches readers how to "know what works" in corporate media, as well as an ability to focus on the nuance and subtleties that elevate typical media to a higher quality standard, whether it's crafting an intelligent script, framing and lighting a shot correctly, or knowing what transition to use in the editing suite. The book also features case studies illustrating real-life scenarios from the author and other corporate professionals, demonstrating these crucial techniques in practice. The Corporate Media Toolkit is a must-read for professionals and newcomers alike to bring their corporate media skills to the next level.
650 0 $aVideo recordings$xProduction and direction.
650 0 $aIndustrial television.
650 0 $aIndustrial television$xAuthorship.
650 6 $aVidéo$xProduction et réalisation.
650 6 $aTélévision industrielle.
650 7 $aPERFORMING ARTS$xTelevision$xDirection & Production.$2bisacsh
650 7 $aIndustrial television.$2fast$0(OCoLC)fst00971778
650 7 $aIndustrial television$xAuthorship.$2fast$0(OCoLC)fst00971779
650 7 $aVideo recordings$xProduction and direction.$2fast$0(OCoLC)fst01166496
655 0 $aElectronic books.
655 4 $aElectronic books.
776 08 $iPrint version:$aDiZazzo, Raymond.$tCorporate media toolkit.$dNew York and London : Routledge, 2017$z9780415787789$w(DLC) 2017001575
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15119175$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS