MARC Record from marc_columbia

LEADER: 04599cam a2200613Ma 4500
001 15120801
005 20210607142911.0
006 m o d
007 cr cn|||||||||
008 170728r20171999enka o 001 0 eng d
035 $a(OCoLC)ocn993644513
035 $a(NNC)15120801
040 $aTYFRS$beng$epn$cTYFRS$dOCLCO$dN$T$dNLE$dIDEBK$dOCLCQ$dUKMGB$dUWO$dTYFRS$dOCLCQ$dNLW
015 $aGBB7E7683$2bnb
015 $aGBB7E7683.$2bnb
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020 $a9781315249674$q(e-book)
020 $a1315249677
020 $a135191975X
020 $a9781351919753$q(electronic bk.)
020 $a1351919768
020 $a9781351919760
020 $z9780566081125
020 $z0566081121
020 $z1351919741
035 $a(OCoLC)993644513$z(OCoLC)994643520$z(OCoLC)999614797$z(OCoLC)1002026464$z(OCoLC)1003888909$z(OCoLC)1005547452$z(OCoLC)1007841863$z(OCoLC)1017726764$z(OCoLC)1020000172$z(OCoLC)1022760477$z(OCoLC)1027146893$z(OCoLC)1029446310$z(OCoLC)1031319021$z(OCoLC)1034587820$z(OCoLC)1037793146$z(OCoLC)1064924830$z(OCoLC)1119949072
037 $a9781351919753$bIngram Content Group
050 4 $aRA410.56$b.L53 2017
072 7 $aPOL$x027000$2bisacsh
072 7 $aPOL$x019000$2bisacsh
082 14 $a362.10688$bL715
049 $aZCUA
100 1 $aLidstone, John,$d1929-
245 10 $aMarketing planning for the pharmaceutical industry /$cJohn Lidstone, in association with Janice MacLennan.
260 $aOxon ;$aNew York :$bRoutledge,$c2017.
300 $a1 online resource (vii, 146 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
500 $aIncludes index.
520 $a"Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as a dynamic management tool which will help them to get from where they are now to where they want to be next year and thereafter. Now in its second edition, this bestselling book has become the standard text for all product managers, marketing managers and directors working in this demanding industry. John Lidstone and Janice MacLennan have updated the book to embrace best current practice. A new orientation to external analysis and a reworking of the application of SWOT analysis, along with fresh material on sales forecasting and strategy implementation, bring the book up to date with current thinking and industry trends. Marketing Planning for the Pharmaceutical Industry is based on real life experience built up over many years. Each chapter takes the reader through the sequential stages of planning so that by the end they will be able to produce a practical plan ready for implementation. It is the only book of this type which tailors marketing to those working in the sector and as such is a unique, invaluable and indispensable resource."--Provided by publisher.
505 0 $aChapter 1 Introduction -- chapter 2 The External Analysis -- chapter 3 The Internal Analysis -- chapter 4 The SWOT Analysis -- chapter 5 Product Strategy -- chapter 6 Sales Forecasting and Strategy -- chapter 7 Strategy Implementation -- chapter 8 Communications and its Role in Strategy Implementation -- chapter 9 Marketing Research -- chapter 10 Implementation and Control -- chapter 11 Writing the Plan.
506 1 $aLegal Deposit;$cOnly available on premises controlled by the deposit library and to one user at any one time;$eThe Legal Deposit Libraries (Non-Print Works) Regulations (UK).$5WlAbNL
540 $aRestricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.$5WlAbNL
650 0 $aMedical care$xMarketing$xPlanning.
650 7 $aPOLITICAL SCIENCE$xPublic Policy$xSocial Security.$2bisacsh
650 7 $aPOLITICAL SCIENCE$xPublic Policy$xSocial Services & Welfare.$2bisacsh
655 4 $aElectronic books.
655 0 $aElectronic books.
700 1 $aMacLennan, Janice.
776 08 $z9780566081125
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15120801$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS