| Record ID | marc_columbia/Columbia-extract-20221130-031.mrc:225943044:3807 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-031.mrc:225943044:3807?format=raw |
LEADER: 03807cam a2200613Mi 4500
001 15123903
005 20220604234051.0
006 m o d
007 cr cn|||||||||
008 170810s2017 enka ob 001 0 eng d
035 $a(OCoLC)ocn993984912
035 $a(NNC)15123903
040 $aTYFRS$beng$erda$epn$cTYFRS$dN$T$dIDEBK$dEBLCP$dTYFRS$dOCLCF$dOCLCQ$dYDX$dOCLCO$dOCLCQ$dK6U$dOCLCO$dOCLCQ$dN$T$dOCLCO
019 $a1001801062$a1011222612$a1029315489$a1032507818$a1082507409
020 $a9781315622309$q(electronic bk.)
020 $a1315622300$q(electronic bk.)
020 $a9781317222606
020 $a1317222601
020 $z9781138655799
020 $z1138655791
020 $z9781138655805
020 $z1138655805
035 $a(OCoLC)993984912$z(OCoLC)1001801062$z(OCoLC)1011222612$z(OCoLC)1029315489$z(OCoLC)1032507818$z(OCoLC)1082507409
050 4 $aJF1525.P8
072 7 $aPOL$x017000$2bisacsh
082 04 $a352.7/48$223
049 $aZCUA
100 1 $aPasquier, Martial,$eauthor.
245 10 $aMarketing Management and Communications in the Public Sector /$cMartial Pasquier.
250 $aSecond edition.
264 1 $aLondon :$bTaylor and Francis,$c2017.
300 $a1 online resource :$btext file, PDF
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aRoutledge masters in public management
520 2 $a"This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers."--Provided by publisher
505 0 $aCover ; Half Title; Title Page; Copyright Page; Table of Contents; List of figures; List of tables; List of boxes; Part I; 1. Public management and marketing; 2. Marketing and public marketing; Part II; 3. Basic marketing concepts; 4. Marketing information research; 5. Marketing strategy; 6. Marketing instruments; Part III; 7. Public communications -- an introduction; 8. Communications models and strategies; 9. Communications instruments; 10. Communication control; 11. Crisis communication; Appendix: a case study; Index.
504 $aIncludes bibliographical references and index.
506 0 $aOpen Access$5EbpS
650 0 $aGovernment publicity.
650 0 $aCommunication in public administration.
650 6 $aInformation d'État.
650 07 $aBUSINESS & ECONOMICS$xBusiness Communication$xGeneral.$2bisacsh
650 07 $aBUSINESS & ECONOMICS$xMarketing$xGeneral.$2bisacsh
650 7 $aPOLITICAL SCIENCE$xPublic Affairs & Administration.$2bisacsh
650 7 $aCommunication in public administration.$2fast$0(OCoLC)fst00870255
650 7 $aGovernment publicity.$2fast$0(OCoLC)fst00945523
655 4 $aElectronic books.
700 1 $aVilleneuve, Jean-Patrick.
776 08 $iPrint version:$z9781315622309$z9781317222613
830 0 $aRoutledge masters in public management series.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15123903$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS