| Record ID | marc_columbia/Columbia-extract-20221130-031.mrc:23391530:3959 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-031.mrc:23391530:3959?format=raw |
LEADER: 03959cam a2200745Ia 4500
001 15065914
005 20220326231216.0
006 m o d
007 cr cnu|||unuuu
008 041001s1996 enka ob 001 0 eng d
010 $a 96068679
035 $a(OCoLC)ocm56615116
035 $a(NNC)15065914
040 $aN$T$beng$epn$cN$T$dOCLCQ$dYDXCP$dOCLCQ$dE7B$dAZU$dOCLCQ$dMERUC$dOCLCQ$dOCLCO$dOCLCQ$dOCLCF$dTYFRS$dOCLCO$dOCLCQ$dOTZ$dCOCUF$dUAB$dCN8ML$dOCLCQ$dCEF$dVT2$dOCLCQ$dFVL$dBRX$dLEAUB$dCNTRU$dMT4IT$dUKAHL$dOCLCQ$dYDX$dOCLCO
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020 $a0203362322$q(electronic bk.)
020 $a9780203362327$q(electronic bk.)
020 $a9780419202905
020 $a0419202900
020 $a9781135820350$q(e-book ;$qPDF)
020 $a113582035X
020 $a9781135820305$q(e-book ;$qMobi)
020 $a1135820309
020 $a9781135820343$q(e-book ;$qePub)
020 $a1135820341
020 $z0419202900
027 $aMYILIB_CUp
035 $a(OCoLC)56615116$z(OCoLC)519600093$z(OCoLC)647444502$z(OCoLC)995030080$z(OCoLC)1044352674$z(OCoLC)1048175082$z(OCoLC)1056428506$z(OCoLC)1059780859$z(OCoLC)1060818217$z(OCoLC)1064271045$z(OCoLC)1074078992$z(OCoLC)1086459770$z(OCoLC)1096456231$z(OCoLC)1097317191$z(OCoLC)1097348214$z(OCoLC)1099557784$z(OCoLC)1107329450$z(OCoLC)1286899821
043 $an-us---
050 4 $aNA1996$b.R5 1996eb
072 7 $aBUS$x042000$2bisacsh
072 7 $aBUS$x085000$2bisacsh
072 7 $aBUS$x082000$2bisacsh
072 7 $aBUS$x041000$2bisacsh
082 04 $a658.002472$222
049 $aZCUA
100 1 $aRichardson, Brian.
245 10 $aMarketing for architects and engineers :$ba new approach /$cBrian Richardson.
250 $a1st ed.
260 $aLondon ;$aNew York :$bE. & F.N. Spon,$c1996.
300 $a1 online resource (xii, 133 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
347 $adata file$2rda
504 $aIncludes bibliographical references (pages 127-129) and index.
588 0 $aPrint version record.
505 0 $aBook Cover; Title; Contents; Foreword; Acknowledgements; Introduction; Markets and marketing; Scenario planning; Synthesis marketing; Strategic mapping; A synthesis marketing programme; Architecture centres: a marketing case study; Bibliography and references; Index.
520 $aProfessional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional.
650 0 $aArchitectural services marketing$zUnited States.
650 0 $aEngineering services marketing$zUnited States.
650 6 $aSociétés d'ingénieurs-conseils$zÉtats-Unis$xMarketing.
650 7 $aBUSINESS & ECONOMICS$xManagement Science.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xOrganizational Behavior.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xIndustrial Management.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement.$2bisacsh
650 7 $aArchitectural services marketing.$2fast$0(OCoLC)fst00813327
650 7 $aEngineering services marketing.$2fast$0(OCoLC)fst00910622
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
655 0 $aElectronic books.
655 4 $aElectronic books.
776 08 $iPrint version:$aRichardson, Brian.$tMarketing for architects and engineers.$b1st ed.$dLondon ; New York : E. & F.N. Spon, 1996$z0419202900$w(DLC) 96068679$w(OCoLC)37180216
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15065914$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS