MARC Record from marc_columbia

LEADER: 04078cam a2200805 i 4500
001 15127550
005 20220618232847.0
006 m o d
007 cr |||||||||||
008 171120s2018 nyu ob 001 0 eng
010 $a 2017055893
035 $a(OCoLC)on1012615794
035 $a(NNC)15127550
040 $aDLC$beng$erda$epn$cDLC$dOCLCO$dOCLCF$dN$T$dYDX$dNLE$dYDX$dOCLCO$dOCLCQ$dERL$dOCLCA$dTYFRS$dEBLCP$dCUY$dU3W$dOCLCQ$dUKMGB$dAU@$dUKAHL$dOCL$dOCLCQ$dZCU$dOCLCO
015 $aGBB841764$2bnb
016 7 $a018727396$2Uk
019 $a1019717930
020 $a9781351183260$q(electronic book)
020 $a1351183265$q(electronic book)
020 $a9781351183253$q(electronic book)
020 $a1351183257$q(electronic book)
020 $a9781351183246$q(electronic book)
020 $a1351183249$q(electronic book)
020 $a9781351183239
020 $a1351183230
020 $z9780815395744$q(hardcover$qalkaline paper)
035 $a(OCoLC)1012615794$z(OCoLC)1019717930
037 $a9781351183246$bIngram Content Group
042 $apcc
043 $an-us-ca$an-us---
050 14 $aPN1993.5.U65$bC38 2018
072 7 $aBUS$x070060$2bisacsh
072 7 $aTEC$x041000$2bisacsh
082 00 $a384/.80979494$223
049 $aZCUA
100 1 $aCatapano, Peter,$d1961-$eauthor.
245 14 $aThe Hollywood brand :$bmovies and American modernity /$cPeter M. Catapano.
264 1 $aNew York, NY :$bRoutledge,$c2018.
300 $a1 online resource (165 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bn$2rdamedia
338 $aonline resource$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction: Modernity under the Hollywood sign -- What's in a name? exhibition and expectation -- Movies with a mission: populism and patriotism -- A home among the moderns: film becomes an art -- Hurray for Hollywood: entertainment as art -- A new art for the American century: Hollywood enters the museum -- Conclusion: The future for the Hollywood brand.
588 0 $aOnline resource; title from digital title page (viewed on February 19, 2018).
520 $a"The Hollywood Brand traces the development of the moving picture from its humble roots as an object of mass amusement to its transformation into an art form worthy of exhibition in museums and academic study in leading universities. This book provides historical context to the ideas that coalesce to create the iconic Hollywood brand that comes to define American identity."--Provided by publisher.
650 0 $aMotion picture industry$zCalifornia$zLos Angeles$xHistory$y20th century.
650 0 $aBranding (Marketing)
650 0 $aMotion pictures$xSocial aspects$zUnited States$xHistory$y20th century.
650 0 $aModernism (Art)$zUnited States.
650 6 $aCinéma$xIndustrie$zCalifornie$zLos Angeles$xHistoire$y20e siècle.
650 6 $aStratégie de marque.
650 6 $aCinéma$xAspect social$zÉtats-Unis$xHistoire$y20e siècle.
650 6 $aModernisme (Art)$zÉtats-Unis.
650 7 $abranding.$2aat
650 7 $aBUSINESS & ECONOMICS$xIndustries$xMedia & Communications.$2bisacsh
650 7 $aTECHNOLOGY & ENGINEERING$xTelecommunications.$2bisacsh
650 7 $aBranding (Marketing)$2fast$0(OCoLC)fst01743755
650 7 $aModernism (Art)$2fast$0(OCoLC)fst01024442
650 7 $aMotion picture industry.$2fast$0(OCoLC)fst01027150
650 7 $aMotion pictures$xSocial aspects.$2fast$0(OCoLC)fst01027384
651 7 $aCalifornia$zLos Angeles.$2fast$0(OCoLC)fst01204540
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
648 7 $a1900-1999$2fast
655 0 $aElectronic books.
655 4 $aElectronic books.
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
776 08 $iPrint version:$aCatapano, Peter, 1961-$tHollywood brand.$dNew York : Routledge, 2018$z9780815395744$w(DLC) 2017043290
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15127550$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS