MARC Record from marc_columbia

LEADER: 05993cam a22007694a 4500
001 15066219
005 20220618230954.0
006 m o d
007 cr cnu||||||||
008 041206s2004 nyu ob 001 0 eng d
035 $a(OCoLC)ocm57175319
035 $a(NNC)15066219
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020 $a9780203323137$q(electronic bk.)
020 $a0203323130$q(electronic bk.)
020 $a9781135939410$q(electronic bk.)
020 $a1135939411$q(electronic bk.)
020 $a9781135939427$q(electronic bk.)
020 $a113593942X$q(electronic bk.)
020 $z9780415946827$q(cased)
020 $z0415946824$q(cased)
020 $z9780415946834$q(Paper)
020 $z0415946832$q(Paper)
020 $z9781280059193
020 $z1280059192
035 $a(OCoLC)57175319$z(OCoLC)149496636$z(OCoLC)252905163$z(OCoLC)437059527$z(OCoLC)456010015$z(OCoLC)475906850$z(OCoLC)503061304$z(OCoLC)647399038$z(OCoLC)756856395$z(OCoLC)814399472$z(OCoLC)824554427
043 $an-us---
050 4 $aHQ1236.5.U6$bG44 2004eb
055 13 $aHQ1236.5.U6$bG44 2004eb
072 7 $aPOL$x016000$2bisacsh
072 7 $aJBF$2bicssc
082 04 $a324.7/3/0820973$222
049 $aZCUA
245 00 $aGender and candidate communication :$bvideoStyle, webStyle, newsStyle /$cDianne G. Bystrom [and three others].
260 $aNew York :$bRoutledge,$c2004.
300 $a1 online resource (v, 240 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aGender politics, global issues
504 $aIncludes bibliographical references (pages 227-236) and index.
588 0 $aPrint version record.
505 0 $aPart I Women, Communication, and Politics -- chapter 1 Women, Communication, and Politics: An Introduction -- chapter 2 VideoStyle, WebStyle, and NewsStyle: A Framework for Gendered Analysis -- part Part II Campaign Advertising: Gendered Messages, Gendered Reactions -- chapter 3 VideoStyle: Communication Messages through Campaign Advertising -- chapter 4 The Interaction of Electoral Status, Political Party, and VideoStyle -- chapter 5 VideoStyles in the 2002 Kansas Governor's Race: A Case Study -- chapter 6 Voter Reactions to Candidate VideoStyle -- part Part III Candidate Web Sites: Gendered Messages, Reactions -- chapter 7 WebStyle: Communication Messages through Candidates' Web Sites -- chapter 8 WebStyles in a North Carolina U.S. Senate Race and a Montana Gubernatorial Race: A Case Study -- chapter 9 Voter Reactions to Candidate WebStyle -- part Part IV Media Coverage of Candidates: Gendered Messages, Gendered Reactions -- chapter 10 NewsStyle: Media Coverage of Candidate Presentation -- chapter 11 NewsStyles in the 2000 New York U.S. Senate Campaign: A Case Study -- chapter 12 Gendered Reactions to Media Coverage -- part Part V Gender and Political Communication in Future Campaigns -- chapter 13 Gendered Political Campaign Communication: Implications for the Future.
520 $aA poll as recently as 2000 revealed that one third of the population thinks 'there are general characteristics about women that make them less qualified to serve as president'. As the public and the media rely on long-held stereotypes, female candidates must focus even harder on the way they want to define their own image through traditional mass media, such as television, and new forms, such as the internet. VideoStyle, WebStyle, NewStyle digs deep into the campaigns of the last decade sifting through thousands of ads, websites, and newspaper articles to find out how successful candidates have been in breaking down these gender stereotypes.; Among their findings are that female candidates dress more formally, smile more, act 'tougher' when they can, and prefer scare tactics to aggressive attack ads. This book also presents the most comprehensive, systematic method yet for identifying and understanding self-presentation strategies on the web. The internet may be the medium of the future, but Bystrom has found that coverage on the web tends to draw even more heavily on old stereotypes.
650 0 $aWomen political candidates$zUnited States.
650 0 $aWomen political candidates$xPress coverage$zUnited States.
650 0 $aMass media and women$zUnited States.
650 0 $aCommunication in politics$zUnited States.
650 0 $aPolitical campaigns$zUnited States.
650 6 $aCandidates (Élections)$zÉtats-Unis.
650 6 $aCandidates (Élections)$xCouverture de presse$zÉtats-Unis.
650 6 $aMédias et femmes$zÉtats-Unis.
650 6 $aCommunication politique$zÉtats-Unis.
650 7 $aPOLITICAL SCIENCE$xPolitical Process$xGeneral.$2bisacsh
650 7 $aCommunication in politics.$2fast$0(OCoLC)fst00870243
650 7 $aMass media and women.$2fast$0(OCoLC)fst01011380
650 7 $aPolitical campaigns.$2fast$0(OCoLC)fst01069212
650 7 $aWomen political candidates.$2fast$0(OCoLC)fst01178377
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
655 0 $aElectronic books.
655 4 $aElectronic books.
700 1 $aBystrom, Dianne G.
776 08 $iPrint version:$tGender and candidate communication.$dNew York : Routledge, 2004$z9780415946827$w(DLC) 2004004977$w(OCoLC)54691634
830 0 $aGender politics, global issues.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15066219$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS