MARC Record from marc_columbia

LEADER: 04199cam a2200589Mi 4500
001 15132156
005 20210607144320.0
006 m o d
007 cr |n|||||||||
008 180507s2018 nyu ob 001 0 eng d
035 $a(OCoLC)on1033777279
035 $a(NNC)15132156
040 $aYDX$beng$erda$epn$cYDX$dOCLCQ$dOCLCO$dUWO$dTYFRS$dU3W$dOCLCF$dS2H
019 $a1034572318$a1034658289$a1034752528$a1034866907$a1048764354
020 $a9781351111614$q(electronic bk.)
020 $a1351111612$q(electronic bk.)
020 $z9781783538102
020 $z1783538104
020 $z9781783537488
020 $z1783537485
020 $a9781351111621$q(e-book: PDF)
020 $a1351111620
020 $a9781351111638$q(e-book)
020 $a1351111639
020 $a9781351111607$q(e-book: Mobi)
020 $a1351111604
035 $a(OCoLC)1033777279$z(OCoLC)1034572318$z(OCoLC)1034658289$z(OCoLC)1034752528$z(OCoLC)1034866907$z(OCoLC)1048764354
050 4 $aHD59.2$b.Y46 2018
082 04 $a659.20285/4678$223
049 $aZCUA
100 1 $aYeomans, Matthew,$eauthor.
245 10 $aTrust Inc. :$bhow companies can gain respect in a social media age how business can win respect in a social media age /$cMatthew Yeomans.
250 $a1 edition.
264 1 $aNew York :$bRoutledge,$c2018.
300 $a1 online resource (pages cm)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aThe social age -- A short history of social media -- How social media made sustainability mainstream -- Learning to listen after a century of shouting -- The trust factors -- Collaboration and the power of the crowd -- Radical transparency -- Leaders needed -- Empower and educate -- Inspiring behaviour change -- The know how -- How to show not tell -- The social network effect -- How to save the sustainability report -- How to embrace the global goals -- Epilogue -- Bibliography -- Index.
588 0 $aPrint version record.
520 $a"We are entering the age of sustainability--a business era where every company, big and small, must adapt its way of doing business to meet the realities of climate change, a finite supply of natural resources, evolving attitudes about inequality, increasing digitisation and automation. At the same time companies must meet the demands of consumers as they adjust to this rapidly changing way of life. Supercharging this change in consumer behaviour is social media--a communications revolution that is democratising and disrupting society in ways never seen before. In this book, Matthew Yeomans explains why embracing sustainability is key to helping companies articulate their sense of purpose (and their reason to exist) in a world where social media is eroding trust in all institutions. The book shows how social media has made sustainability a mainstream concern for all society, how it compelled companies to be more authentic and accountable in their actions and how it will continue to shape how companies communicate the importance of sustainability to all of society.This book is a powerful guide for both communication and marketing professionals in business, especially Fortune 500, FTSE 250 companies and agencies, on how to use social media to communicate with their audiences and stakeholders in an authentic way. It is also a guide/text book for the growing field of sustainability communication in higher education."--Provided by publisher.
650 0 $aCorporate image.
650 0 $aInternet in public relations.
650 0 $aSocial media.
650 7 $aCorporate image.$2fast$0(OCoLC)fst00879659
650 7 $aInternet in public relations.$2fast$0(OCoLC)fst00977261
650 7 $aSocial media.$2fast$0(OCoLC)fst01741098
655 0 $aElectronic books.
776 08 $iPrint version:$aYeomans, Matthew.$tTrust Inc.$b1 edition.$dNew York : Routledge, 2018$z9781783538102$z1783538104$w(DLC) 2017050364$w(OCoLC)1019833751
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15132156$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS