| Record ID | marc_columbia/Columbia-extract-20221130-031.mrc:273484766:3296 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-031.mrc:273484766:3296?format=raw |
LEADER: 03296cam a2200541 i 4500
001 15137503
005 20220326233513.0
006 m o d
007 cr cnu|||unuuu
008 181226t20182007enk ob 001 0 eng d
035 $a(OCoLC)on1080273576
035 $a(NNC)15137503
040 $aN$T$beng$erda$epn$cN$T$dN$T$dEBLCP$dUKMGB$dOCLCF$dOCLCQ$dK6U$dOCLCO$dOCLCQ$dOCLCO
015 $aGBB903321$2bnb
016 7 $a019195617$2Uk
020 $a9780203824115$q(electronic bk.)
020 $a0203824113$q(electronic bk.)
020 $a9781136777004
020 $a1136777008
020 $z9780789037282
020 $z9780789037299
024 7 $a10.4324/9780203824115$2doi
035 $a(OCoLC)1080273576
037 $a9781136777004$bIngram Content Group
050 4 $aHF5827.85
072 7 $aBUS$x002000$2bisacsh
082 04 $a659.1$223
049 $aZCUA
245 00 $aInvestigating the use of sex in media promotion and advertising /$cTom Reichert, PhD, editor.
264 1 $aAbingdon, Oxon ;$aNew York, NY :$bRoutledge,$c2018.
264 4 $c©2007
300 $a1 online resource
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
500 $a"Co-published simultaneously as Journal of Promotion Management, Volume 13, Number 1/2 2007."
505 0 $aForeword / Leonard Reid -- Preface -- Introduction -- The ageless allure : sex, media, and marketing / Tom Reichert -- Television programming. All the news that's fit to see? The sexualization of television news journalists as a promotional strategy / Michael Nitz, Tom Reichert, Adonica Schultz Aune, André Vander Velde ; Bump, set, spike : an analysis of commentary and camera angles of women's beach volleyball during the 2004 Summer Olympics / Kimberly L. Bissell, Andrea M. Duke ; Is it the content or the person? Examining sexual content in promotional announcements and sexual self-schema / Yinjiao Ye, Shuhua Zhou -- Shock jocks and music videos. Sex and shock jocks : an analysis of the Howard Stern and Bob & Tom shows / Lawrence Soley ; Selling music with sex : the content and effects of sex in music videos on viewer enjoyment / R. Glenn Cummins -- Magazines. Promoting sexy images : case study scrutinizes Maxim's cover formula for building quick circulation and challenging competitors / Jacqueline Lambiase ; Consumer responses to sexual magazine covers on a men's magazine / Tom Reichert -- Advertising. A cross-cultural and cross-media comparison of female nudity in advertising / Hye-Jin Paek, Michelle R. Nelson ; Selling with sex in sin city : the case of the Hard Rock Hotel Casino / Erika Engstrom.
504 $aIncludes bibliographical references and index.
588 0 $aOnline resource; title from PDF title page (EBSCO, viewed December 28, 2018).
650 0 $aSex in advertising.
650 6 $aSexualité dans la publicité.
650 7 $aBUSINESS & ECONOMICS$xAdvertising & Promotion.$2bisacsh
650 7 $aSex in advertising.$2fast$0(OCoLC)fst01114455
655 4 $aElectronic books.
700 1 $aReichert, Tom,$eeditor.
730 0 $aJournal of promotion management.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15137503$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS