| Record ID | marc_columbia/Columbia-extract-20221130-031.mrc:28923884:3651 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-031.mrc:28923884:3651?format=raw |
LEADER: 03651cam a22006974a 4500
001 15067254
005 20220514231125.0
006 m o d
007 cr cnu---unuuu
008 051007s2003 enka ob 001 0 eng d
035 $a(OCoLC)ocm61859466
035 $a(NNC)15067254
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020 $a0203218116$q(electronic bk.)
020 $a9780203218112$q(electronic bk.)
020 $z041528743X
020 $a9781136863288$q(e-book ;$qPDF)
020 $a1136863281
020 $a9781136863424$q(e-book ;$qMobi)
020 $a1136863427
020 $a9781136863356$q(e-book ;$qePub)
020 $a1136863354
020 $a9780415287432$q(hardback)
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020 $a9781138861169$q(paperback)
020 $a1138861162
035 $a(OCoLC)61859466$z(OCoLC)437084199$z(OCoLC)475889465$z(OCoLC)647449620$z(OCoLC)958102958$z(OCoLC)1086534176
050 4 $aHD59.2$b.D38 2003eb
072 7 $aBUS$x052000$2bisacsh
082 04 $a659.2$222
049 $aZCUA
100 1 $aDavies, Gary,$d1946-
245 10 $aCorporate reputation and competitiveness /$cGary Davies ; with Rosa Chun, Rui Vinhas da Silva and Stuart Roper.
260 $aLondon ;$aNew York :$bRoutledge,$c2003.
300 $a1 online resource (xiii, 272 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references (pages 259-268) and index.
505 0 $aA brief history of strategic thought -- The traditional approach to reputation management -- The reputation paradigm -- The company as a brand -- Defending a reputation -- Measuring reputation : the corporate personality scale -- The management of image and identity -- Managing the reputation chain -- Reputation and business performance -- Challenges in reputation management -- Managing the personality of the organization.
588 0 $aPrint version record.
520 $aCorporate Reputation and Competitiveness takes the subject of Reputation Management further than any previous text. It covers some familiar ground: dealing with the media, crisis management, the use of logos and other aspects of corporate identity. But it also argues for Reputation Management to be seen as a way of managing the long-term strategy of an organization.
650 0 $aCorporate image.
650 0 $aBrand name products$xManagement.
650 0 $aCorporations$xPublic relations.
650 0 $aCompetition.
650 6 $aEntreprises$xImage.
650 6 $aProduits de marque$xGestion.
650 6 $aSociétés$xRelations publiques.
650 7 $acorporate image.$2aat
650 7 $aBUSINESS & ECONOMICS$xPublic Relations.$2bisacsh
650 7 $aBrand name products$xManagement.$2fast$0(OCoLC)fst00837891
650 7 $aCompetition.$2fast$0(OCoLC)fst00871464
650 7 $aCorporate image.$2fast$0(OCoLC)fst00879659
650 7 $aCorporations$xPublic relations.$2fast$0(OCoLC)fst00879905
655 0 $aElectronic books.
655 4 $aElectronic books.
776 08 $iPrint version:$aDavies, Gary, 1946-$tCorporate reputation and competitiveness.$dLondon ; New York : Routledge, 2003$z041528743X$w(DLC) 2002068326$w(OCoLC)50054909
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15067254$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS