MARC Record from marc_columbia

LEADER: 04225cam a2200673 i 4500
001 15163251
005 20220611233041.0
006 m o d
007 cr |||||||||||
008 200327s2021 enka ob 001 0 eng
010 $a 2020014714
035 $a(OCoLC)on1149282263
035 $a(NNC)15163251
040 $aDLC$beng$erda$cDLC$dOCLCF$dYDX$dTYFRS$dDLC$dOCLCO
020 $a9780429326981$q(ebk)
020 $a042932698X
020 $z9780367346355$q(hbk)
020 $z9780367346393$q(pbk)
020 $a9781000180374$q(electronic bk. : Mobipocket)
020 $a1000180379$q(electronic bk. : Mobipocket)
020 $a9781000180367$q(electronic bk. : PDF)
020 $a1000180360$q(electronic bk. : PDF)
020 $a9781000180381$q(electronic bk. : EPUB)
020 $a1000180387$q(electronic bk. : EPUB)
020 $a9781315681030$q(electronic bk.)
020 $a131568103X$q(electronic bk.)
035 $a(OCoLC)1149282263
037 $a9780429326981$bTaylor & Francis
042 $apcc
050 10 $aHF5822
072 7 $aPSY$x000000$2bisacsh
072 7 $aPSY$x003000$2bisacsh
072 7 $aJMJ$2bicssc
082 00 $a659.101/9$223
049 $aZCUA
100 1 $aFennis, Bob Michaël,$d1968-$eauthor.
245 14 $aThe psychology of advertising /$cBob M. Fennis, Wolfgang Stroebe.
250 $aThird edition.
264 1 $aLondon ;$aNew York :$bRoutledge, Taylor & Francis Group,$c2021.
300 $a1 online resource :$billustrations
336 $astill image$bsti$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
520 $a"The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of the Psychology of Advertising offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the internet (their digital footprint) guides marketers in micro-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization, and materialism, and engages with the issue of the replication crisis in psychology, and what that means in relation to studies in the book. Including a glossary of key concepts, updated examples, and illustrations, this is a unique and invaluable resource for advanced undergraduate and graduate students and instructors. Suitable for psychology, advertising, marketing, and media courses. it is also a valuable guide for professionals working in advertising, public health, public services and political communication"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
588 $aDescription based on online resource; title from PDF title page (Site, viewed (05/07/21).
650 0 $aAdvertising$xPsychological aspects.
650 0 $aConsumers$xAttitudes.
650 6 $aPublicité$xAspect psychologique.
650 6 $aConsommateurs$xAttitudes.
650 7 $aPSYCHOLOGY / General$2bisacsh
650 7 $aPSYCHOLOGY / Applied Psychology$2bisacsh
650 7 $aAdvertising$xPsychological aspects.$2fast$0(OCoLC)fst00797734
650 7 $aConsumers$xAttitudes.$2fast$0(OCoLC)fst00876411
655 4 $aElectronic books.
700 1 $aStroebe, Wolfgang,$eauthor.
776 08 $iPrint version:$aFennis, Bob Michaël, 1968-$tThe psychology of advertising$bThird edition.$dAbingdon, Oxon ; New York, NY : Routledge, 2021.$z9780367346355$w(DLC) 2020014713
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15163251$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS