| Record ID | marc_columbia/Columbia-extract-20221130-031.mrc:31524791:5071 |
| Source | marc_columbia |
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LEADER: 05071cam a22007934a 4500
001 15067902
005 20210607115701.0
006 m o d
007 cr cnu---unuuu
008 060421s2004 nyua ob 001 0 eng d
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037 $a263986$bMIL
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050 4 $aHC79.C6$bS265 2004eb
072 7 $aBUS$x018000$2bisacsh
082 04 $a658.8/12$222
049 $aZCUA
100 1 $aSchuster, Camille Passler,$d1950-
245 14 $aThe consumer-- or else! :$bconsumer-centric business paradigms /$cCamille P. Schuster, Donald F. Dufek.
260 $aNew York :$bInternational Business Press,$c©2004.
300 $a1 online resource (xix, 169 pages) :$billustrations (some color)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
347 $adata file$2rda
504 $aIncludes bibliographical references (pages 155-161) and index.
505 0 $aRationale -- Elements of the consumer-centric business paradigm -- Collaborative business processes -- Real world applications.
588 0 $aPrint version record.
506 $3Use copy$fRestrictions unspecified$2star$5MiAaHDL
533 $aElectronic reproduction.$b[Place of publication not identified] :$cHathiTrust Digital Library,$d2010.$5MiAaHDL
538 $aMaster and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.$uhttp://purl.oclc.org/DLF/benchrepro0212$5MiAaHDL
583 1 $adigitized$c2010$hHathiTrust Digital Library$lcommitted to preserve$2pda$5MiAaHDL
520 $a?The customer is the only one who can fire all of us.? -Sam Walton Doing business in today's economy and surviving requires a new paradigm. Who are at the center of this new approach to doing business? CONSUMERS. Historically, power struggles have raged between suppliers and distributors. Recently, both parties awakened to the fact that neither of them has the ultimate power . . . it now resides solely with the consumer. This valuable book describes what demassification of the consumer market means and will show you how?and why?businesses must adapt to succeed. H.
546 $aEnglish.
650 0 $aConsumption (Economics)
650 0 $aCustomer relations.
650 7 $aBUSINESS & ECONOMICS$xCustomer Relations.$2bisacsh
650 7 $aConsumption (Economics)$2fast$0(OCoLC)fst00876455
650 7 $aCustomer relations.$2fast$0(OCoLC)fst00885533
655 0 $aElectronic books.
655 4 $aElectronic books.
700 1 $aDufek, Donald F.
776 08 $iPrint version:$aSchuster, Camille Passler, 1950-$tConsumer-- or else!.$dNew York : International Business Press, ©2004$z0789015684$z0789015692$w(DLC) 2003012040$w(OCoLC)52348999
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15067902$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS